Position Summary:
Samyang America is seeking a motivated and detail-oriented individual to join our growing team as an Assistant Brand Manager. In this role, you will play a key part in supporting the development and execution of go-to-market strategies for new product launches - driving awareness, demand, and adoption across the U.S. market.
Key Responsibilities:
Brand Positioning & Messaging
- Develop clear, differentiated positioning and messaging for each product and category.
- Translate technical product features into compelling consumer benefits and brand stories.
- Own product design, naming, claims framing, and core launch narratives.
New Product Development & Innovation
- Build both short term and long-term innovation pipeline across flavor line extensions, new benefits, and new formats to ensure profitable and incremental growth for the brand
- Assist end-to-end commercialization of the products from ideation to launching through owning the NPD process
- Provide ongoing forward-looking business outlook and category insights as part business planning activities and lead post launch review to track performance of the new products.
Go-To-Market & Launch Strategy
- Assists go-to-market strategy for all product launches across digital, retail, and wholesale.
- Support integrated launch plans in partnership with Brand, PR, Influencer, Retail, and E-commerce.
- Own launch briefs, timelines, and cross-functional alignment.
Consumer Insights & Marketing Analysis
- Leverage consumer insights, testing, and market intelligence to build compelling selling story of the responsible category & products
- Competitive analysis using data tools including Circana, Nielson Panel and Mintel.
Product Lifecycle Management
- Product lifecycle management including the product specs & design
- Successful item management through SAP
Sales Enablement & Training
- Develop product education, training materials, and selling tools for internal teams and retail partners.
- Support product knowledge sessions and launch readiness training.
Cross-Functional Partnership
- Partner closely with HQ for Product Development, Packaging, Regulatory, Brand, Creative, and Commercial teams.
- Ensure product readiness across training, tools, content, and selling materials.
Requirements:
- 4-7 years of experience in Brand / Marketing Management
- Strong FMCG / CPG industry experience
- Proven experience managing the category / products across major U.S. retail accounts (Walmart, Target, Kroger)
- Marketing analytics & consumer insight experience
- Strong understanding of cull commercialization and NPD process
- Proven experience working within cross-functional & HQ matrix structures
The base salary for this position is between $76,000.00 and $95,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.
