Red Bull

Manager, Brand Communications

Red Bull • $90K — $110K *
Santa Monica, CA 90405In-Person
Media
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years of communications experience with high-profile brands or agency account management
  • Bachelor's degree in a related field preferred
  • Proven ability to deliver results under tight deadlines
  • Strong planning, prioritization, and project management skills
  • Self-starter with a passion for innovation and attention to detail
  • Exceptional communication skills, both written and verbal
  • Ability to build relationships and collaborate across teams nationally

Responsibilities

  • Develop and execute communications plans for brand marketing initiatives
  • Craft impactful messages across earned, managed, and owned media channels
  • Serve as the Communications captain for key product launches and campaigns
  • Integrate product communications into sports and culture activities
  • Cultivate a strong network of traditional and social media contacts
  • Generate media coverage through compelling brand-centric stories
  • Track and optimize campaign successes, producing reports for stakeholders

Benefits

  • Permanent position
  • Travel required (20-30%)
  • Benefits eligible
  • Flexible working hours including weekends
  • Opportunity to work with a high-profile brand
Full Job Description
The role of Manager, Brand Communications involves developing the messaging and communications strategy for Brand Marketing initiatives including but not limited to new product launches, occasions campaigns, and consumer activations. The role is responsible for managing and supporting execution of national communications campaigns ensuring they are delivered with consistent messaging across earned, managed, and owned channels, working collaboratively across the entire Media Network function. The underlying objective of this role is to maximize media coverage that influences and engages priority audiences with focus on earned social and traditional media. This role requires a communications professional with a track record of building media relationships, strong project management skills, and experience with cross-functional collaboration. Passion for the product, energy and a strong desire to express creativity and out-of-the-box thinking will round out the successful candidate. The role reports to the Director, Brand Communications.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • BRAND COMMUNICATIONS CAMPAIGNS
    Responsible for communications plans for brand marketing initiatives, driving cohesive messaging to maximize reach and engagement.
    The key role is to craft impactful messages across third-party earned channels, managed, and owned media channels to enhance and solidify brand image.
    The Communications Manager embodies Red Bull's voice, ensuring the brand's consistent representation in all Marketing, Media Network, and Communications-first activities.
    The Brand Communications Manager will serve primarily as the Communications captain or Media Network lead for some Pillars, product launches, and key occasions campaigns throughout the year. This role is responsible for understanding the project, aligning success, and initiating positioning the right tools in the right place to achieve the desired outcome.
    Integrate product communications opportunities into sports and culture activities.
    Support Director, Brand Communications as the central point of contact and subject-matter Brand expert to all cross-functional teams across the organization.
  • COMMUNICATION PLANNING
    Cultivate and maintain strong network of traditional and earned social media contacts.
    Identify the appropriate media amplification channels for each project or campaign.
    Generate media coverage from product and brand-centric stories that capitalize on news moments, highlight reasons to consume the product, give wings to people and ideas, fascinate and engage the consumer with the brand and products.
    Create communications tools; may include editorial, photos or other graphical means to illustrate the brand and product in earned media.
    Collaborate with the content team on ideating and commissioning video content for 3rd party earned media channels.
    Pitch media and secure consistent earned coverage for the brand, products and occasions campaigns.
  • GENERAL MANAGEMENT
    Maintain systems to track, optimize and forecast campaign successes.
    Track success metrics, set-up campaign reporting and optimization cadence and apply learnings from previous / similar campaigns.
    Produce plan and recap presentations that will be shared among key stakeholders.
    Support team in maintaining a calendar of all product launches, occasion campaigns and consumer activations.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 5+ years of Communications experience required with high profile brands or agency account management.
  • Bachelor's degree in related field is preferred.
  • Track record of delivering results against tight deadlines, while meeting all goals on time and on budget.
  • Strong planning, prioritization and project management competencies.
  • Ability to work autonomously while understanding global nature of the brand.
  • Self-starter with a passion for innovation and attention to detail.
  • Skilled at building relationships and strong collaboration across teams and functions nationally.
  • Exceptional communication skills, including written, verbal and presentations.
  • Able to travel as needed; work flexible hours/days of week and weekends to be aligned with TBP on minimum experience required as Manager.
  • Travel 20-30%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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