The Goldman Sachs Group, Inc

Asset & Wealth Management, Private Wealth Management, Product Marketing, Analyst - New York

The Goldman Sachs Group, Inc • $75K — $125K *
New York, NY 10025In-Person
Finance & Insurance
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's Degree Required
  • 2+ years of experience in integrated or product marketing
  • Experience executing multi-channel marketing campaigns
  • Financial services experience, particularly in wealth management, preferred
  • Strong copywriting and editorial skills
  • Ability to develop audience-specific messaging frameworks
  • Familiarity with Microsoft design tools
  • Proven record of distinctive, results-driven marketing execution

Responsibilities

  • Lead integrated marketing campaigns for investment and planning solutions
  • Drive holistic campaign strategy across digital, content, and advisor channels
  • Translate complex financial concepts into compelling narratives
  • Draft and edit persuasive client-facing materials
  • Collaborate with internal teams and external partners on campaign execution
  • Manage campaigns from planning through reporting
  • Engage advisors with targeted content to boost product awareness

Benefits

  • Comprehensive wellness offerings
  • Competitive benefits package
  • Strong focus on employee experience
  • Eligibility for a discretionary bonus
  • Supportive team-oriented environment
Full Job Description
Job Description

YOUR IMPACT

As a Product Marketing Analyst, you'll play a meaningful role in shaping how clients and advisors experience Goldman Sachs' wealth management offerings. From building and overseeing integrated marketing campaigns across key audiences to crafting compelling narratives around investment solutions, your work will directly influence how we connect with clients and grow our business.

You'll own the development of multi-channel campaigns - coordinating strategy, messaging, creative, and analytics across a diverse set of internal and external partners. If you're a sharp communicator with a passion for financial markets and marketing, and a drive to make an impact, this is the role for you.

Ideal candidates bring financial acumen, strong writing instincts, and deep hands-on experience designing and executing integrated marketing campaigns across multiple channels and audiences. You're organized, entrepreneurial, and energized by the opportunity to continuously raise the bar for how a world-class marketing team operates.

HOW YOU WILL FULFILL YOUR POTENTIAL
  • Lead integrated marketing campaigns - Develop, manage, and oversee end-to-end integrated marketing campaigns across a range of investment, lending and planning solutions and key audiences, tailoring strategy and messaging to distinct client and advisor audiences.
  • Drive campaign strategy - Build comprehensive, multi-channel marketing programs that span digital, content, email, and advisor-facing channels - ensuring consistent messaging and a cohesive brand experience at every touchpoint.
  • Translate products into stories - Partner closely with business and product teams to deeply understand our offerings and translate complex financial concepts into clear, compelling campaign narratives that resonate with target audiences.
  • Tell compelling stories - Draft and edit copy for pitch books, articles and other client-facing materials that are clear, persuasive, and on-brand.
  • Collaborate broadly - Work across internal marketing teams and external partners, agencies, and vendors to bring integrated campaigns to life across new and existing channels.
  • Own the process - Manage campaigns end-to-end, from initial planning and audience segmentation through creative briefing, copywriting, design, implementation, optimization, and reporting.
  • Engage advisors - Partner with advisor teams to develop targeted content and campaigns that drive product awareness, education, and adoption across key wealth management offerings.
  • Educate and inspire - Compose and lightly design internal educational materials that help advisor teams stay informed and engaged.
  • Think creatively - Bring fresh ideas to the table to maximize client engagement and keep our marketing campaigns sharp, differentiated, and effective.
  • Let data lead - Use an iterative, data-driven approach to continuously measure, enhance, and optimize integrated campaign performance across channels and audiences.
  • Report with clarity - Create regular reports on campaign results, test findings, and ongoing initiatives to share actionable insights with leadership.
  • Improve how we work - Actively contribute to the evolution of the Marketing team's processes for stronger collaboration and more efficient campaign execution.
  • Keep things running - Manage invoicing, budget tracking, and statement of work approvals with precision and accountability.


EXPERIENCE & SKILLS WE'RE LOOKING FOR
  • Bachelor's Degree Required
  • 2+ years of professional experience in integrated marketing, product marketing, or a related field
  • Demonstrated experience building and executing integrated, multi-channel marketing campaigns across diverse audiences and products
  • Experience in financial services (wealth management, investments, or related fields) strongly preferred
  • Strong copywriting and editorial skills - you write with clarity, creativity, and purpose
  • Ability to develop audience-specific messaging frameworks and campaign strategies that drive measurable engagement
  • Familiarity with design tools across the Microsoft suite
  • Proven ability to execute distinctive, results-driven marketing programs in the marketplace
  • A collaborative, positive team outlook with a client-first mindset
  • Strong interpersonal skills and comfort working in a team-oriented environment
  • Ability to thrive in a fast-paced environment and think clearly under pressure
  • Highly organized with sharp attention to detail and excellent follow-through
  • Strong verbal and written communication skills
  • An entrepreneurial spirit and creative approach to problem-solving

Salary Range
The expected base salary for this New York, NY, United States-based position is $75000-$125000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.

About The Goldman Sachs Group, Inc

The Goldman Sachs Group, Inc. provides investment banking, securities, and investment management services, as well as financial services to corporations, financial institutions, governments, and high-net-worth individuals worldwide. Its Investment Banking segment offers financial advisory services, including advisory assignments concerning mergers and acquisitions, divestitures, corporate defense, risk management, and restructurings and spin-offs; and underwriting services comprising public offerings and private placements of a range of securities, loans, and other financial instruments, and derivative transactions. The company’s Institutional Client Services segment provides client execution services, such as fixed income, currency, and commodities client execution related to making markets in interest rate products, credit products, mortgages, currencies, and commodities; and equities related to making markets in equity products, as well as executes and clears institutional client transactions on stock, options, and futures exchanges. This segment also engages in the securities services business providing financing, securities lending, and other brokerage services to institutional clients, including hedge funds, mutual funds, pension funds, and foundations. Its Investing and Lending segment originates longer-term loans; and invests in debt securities, loans, public and private equity securities, real estate, consolidated investment entities, distressed assets, currencies, commodities, and power generation facilities. The company’s investment management segment provides investment products and services, as well as offers wealth advisory services, including portfolio management and financial counseling, and brokerage and other transaction services.

The Goldman Sachs Group, Inc. Careers

Join the prestigious team at The Goldman Sachs Group, Inc., a global leader in finance and investments, and propel your career to new heights. Our firm is renowned for its commitment to excellence, innovation, and leadership in the financial sector.

Work You’ll Do

At Goldman Sachs, you will be part of a dynamic environment that fosters growth, diversity, and professional development. Engage in transformative projects that redefine the landscape of global finance, driven by a culture of high performance and continuous improvement.

Lead with Innovation and Leadership

Step into a role where your skills will be honed and your leadership capabilities enhanced. The Goldman Sachs Group, Inc. is at the forefront of merging financial expertise with technological innovation, creating a platform for you to lead impactful initiatives.

Join Our Diverse and Inclusive Team

Diversity and inclusion are at the core of our company culture. With employees from various backgrounds, Goldman Sachs thrives on the rich ideas and perspectives that this diversity brings. Here, every team member’s contribution is valued, and every voice is heard.

Explore Job Opportunities and Internships

Whether you’re seeking full-time employment or looking into internship opportunities, Goldman Sachs offers a range of positions that cater to different skills, experiences, and career aspirations. From analyst to executive positions, discover how you can contribute to our legacy of success.

Networking and Professional Growth

Goldman Sachs is not just a workplace. It is a community where you can build lasting relationships with colleagues and industry leaders. Our networking events, mentorship programs, and professional groups foster connections that can accelerate your career trajectory.

Benefits and Career Development

Invest in your future with Goldman Sachs’ unparalleled employee benefits and career development programs. From comprehensive health benefits to personalized career coaching and leadership training, we ensure that our team is equipped for success, both professionally and personally.

Prepare for Your Future

Ready to take the next step? Prepare your resume, sharpen your interview skills, and explore the vast array of job opportunities at The Goldman Sachs Group, Inc. Our hiring process is designed to identify and nurture talent, helping you to achieve your career goals.

Stay Connected

Keep up to date with the latest from Goldman Sachs Careers by subscribing to our job alert emails. Tailor your preferences to receive updates that match your career interests and stay ahead in the competitive financial sector.

Join The Goldman Sachs Group, Inc.

Embark on a rewarding journey with The Goldman Sachs Group, Inc. where your potential is limitless. Explore positions, read about our company culture, and apply today to become part of a team that values growth, leadership, and innovation.

SEARCH GOLDMAN SACHS JOBS

READ CAREERS BLOG

At The Goldman Sachs Group, Inc., your career is just the beginning – it’s an opportunity to excel and lead in the global financial industry. Join us and make your mark!
Learn more about The Goldman Sachs Group, Inc
Size
45,100 employees
Market Cap
$115.8 billion
Industry
Finance & Insurance
Net Income
$9.4 billion
Founded
1869
5 Year Trend
+11.3%
Revenue
$53.4 billion
NASDAQ
GS
* Ladders Estimates

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