The Goldman Sachs Group, Inc

Asset & Wealth Management, Private Wealth Management, Digital Marketing Analyst-New York

The Goldman Sachs Group, Inc$80K — $120K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1-3 years of digital marketing experience focused on paid acquisition channels
  • Proficiency in Google Adwords, Search Ads 360, and Meta Ads Manager
  • Strong quantitative and analytical skills for data analysis and trend identification
  • Growth marketing mindset with a focus on revenue generation and optimizing spend
  • Exceptional communication skills for translating complex data into actionable insights
  • Comfortable with AI tools in daily marketing tasks
  • Interest in wealth management and financial markets

Responsibilities

  • Develop and execute paid search campaigns from planning to reporting
  • Conduct keyword research, copy development, and budget allocation
  • Review campaign performance and prepare detailed reports
  • Manage ad spend allocation across multiple campaigns
  • Communicate performance insights to marketing leadership
  • Create and implement testing plans to improve performance
  • Collaborate with various internal teams and manage agency relationships

Benefits

  • Collaborative work environment with a focus on growth
  • Opportunity to work with cross-functional teams globally
  • Potential for professional development in wealth management marketing
  • Engagement with cutting-edge digital marketing tools and platforms
Full Job Description
Job Description

We are seeking a self-starting, quantitative, and resourceful digital marketer to assist in the development and optimization of our marketing campaigns, with a particular focus on our paid search marketing channel. This role will play a key part in advancing the strategy of our Digital Leads program within our Private Wealth Management business.

Your work will support the acquisition of qualified ultra-high net worth prospects for our business by partnering with Marketing, Product, and Analytics team members as well as our external digital marketing agency to grow and optimize different marketing channels. You'll work with teammates across the world to help expand our strategy to key international markets.

Private Wealth Management Digital Leads Team

The Wealth Management Digital Leads team is responsible for sourcing new qualified prospects for our Private Wealth Advisors through acquisition marketing, paid media campaigns, content marketing, and website optimization. This nimble, collaborative team is constantly looking for the next opportunity to drive growth for our business by capitalizing on market trends, anticipating the needs of our prospective clients, and diving into performance data to develop strategies for optimization.

Responsibilities:
  • Work with paid search and broader marketing team to develop and execute effective paid search campaigns, from planning, development, legal & compliance approvals, execution, optimization and reporting.
  • Conduct keyword research and analysis, copy development, bid strategy, and budget allocation.
  • Review campaign performance on daily, weekly, and monthly basis; develop reporting dashboards and conduct deep dive analysis as needed.
  • Manage, allocate, and forecast monthly/annual ad spend efficiently across multiple campaigns and platforms.
  • Communicate performance insights to Marketing team leadership - keeping them informed of market level trends.
  • Develop and own testing plan and scale new learnings to improve campaign performance across the account.
  • Work collaboratively with broader Marketing, Business, Website, Analytics, and Legal & Compliance teams.
  • Help manage the relationship with our digital marketing agency, collaborating with them to execute on initiatives aimed at driving growth for our business.


Qualifications and Desired Characteristics:
  • 1-3 years of digital marketing experience, with a focus on paid acquisition marketing channels.
  • Proficiency in Google Adwords, Search Ads 360, Meta Ads Manager, Google Analytics, or other digital marketing platforms.
  • Strong quantitative, analytical and critical thinking skills. Must have ability to analyze large data sets, identify performance trends, and develop creative solutions to act upon them.
  • Maintain a growth marketing mindset - constantly seeking to uncover opportunities to drive revenue and optimize advertising spend.
  • Exceptional oral and written communication skills. You can effectively translate complex information into clear, business-oriented insights for executive leaders.
  • Comfortable utilizing AI tools and leveraging them for daily marketing work.
  • Curious about wealth management concepts and financial markets.
  • Ability to effectively manage complex and/or multiple projects to completion on time autonomously.
  • Persistent and tenacious, with ability to deal with ambiguity. Strong sense of urgency and attention to detail.
  • Team first attitude, you work well with others.

About The Goldman Sachs Group, Inc

The Goldman Sachs Group, Inc. provides investment banking, securities, and investment management services, as well as financial services to corporations, financial institutions, governments, and high-net-worth individuals worldwide. Its Investment Banking segment offers financial advisory services, including advisory assignments concerning mergers and acquisitions, divestitures, corporate defense, risk management, and restructurings and spin-offs; and underwriting services comprising public offerings and private placements of a range of securities, loans, and other financial instruments, and derivative transactions. The company’s Institutional Client Services segment provides client execution services, such as fixed income, currency, and commodities client execution related to making markets in interest rate products, credit products, mortgages, currencies, and commodities; and equities related to making markets in equity products, as well as executes and clears institutional client transactions on stock, options, and futures exchanges. This segment also engages in the securities services business providing financing, securities lending, and other brokerage services to institutional clients, including hedge funds, mutual funds, pension funds, and foundations. Its Investing and Lending segment originates longer-term loans; and invests in debt securities, loans, public and private equity securities, real estate, consolidated investment entities, distressed assets, currencies, commodities, and power generation facilities. The company’s investment management segment provides investment products and services, as well as offers wealth advisory services, including portfolio management and financial counseling, and brokerage and other transaction services.

The Goldman Sachs Group, Inc. Careers

Join the prestigious team at The Goldman Sachs Group, Inc., a global leader in finance and investments, and propel your career to new heights. Our firm is renowned for its commitment to excellence, innovation, and leadership in the financial sector.

Work You’ll Do

At Goldman Sachs, you will be part of a dynamic environment that fosters growth, diversity, and professional development. Engage in transformative projects that redefine the landscape of global finance, driven by a culture of high performance and continuous improvement.

Lead with Innovation and Leadership

Step into a role where your skills will be honed and your leadership capabilities enhanced. The Goldman Sachs Group, Inc. is at the forefront of merging financial expertise with technological innovation, creating a platform for you to lead impactful initiatives.

Join Our Diverse and Inclusive Team

Diversity and inclusion are at the core of our company culture. With employees from various backgrounds, Goldman Sachs thrives on the rich ideas and perspectives that this diversity brings. Here, every team member’s contribution is valued, and every voice is heard.

Explore Job Opportunities and Internships

Whether you’re seeking full-time employment or looking into internship opportunities, Goldman Sachs offers a range of positions that cater to different skills, experiences, and career aspirations. From analyst to executive positions, discover how you can contribute to our legacy of success.

Networking and Professional Growth

Goldman Sachs is not just a workplace. It is a community where you can build lasting relationships with colleagues and industry leaders. Our networking events, mentorship programs, and professional groups foster connections that can accelerate your career trajectory.

Benefits and Career Development

Invest in your future with Goldman Sachs’ unparalleled employee benefits and career development programs. From comprehensive health benefits to personalized career coaching and leadership training, we ensure that our team is equipped for success, both professionally and personally.

Prepare for Your Future

Ready to take the next step? Prepare your resume, sharpen your interview skills, and explore the vast array of job opportunities at The Goldman Sachs Group, Inc. Our hiring process is designed to identify and nurture talent, helping you to achieve your career goals.

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Join The Goldman Sachs Group, Inc.

Embark on a rewarding journey with The Goldman Sachs Group, Inc. where your potential is limitless. Explore positions, read about our company culture, and apply today to become part of a team that values growth, leadership, and innovation.

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At The Goldman Sachs Group, Inc., your career is just the beginning – it’s an opportunity to excel and lead in the global financial industry. Join us and make your mark!
Learn more about The Goldman Sachs Group, Inc
Size
45,100 employees
Market Cap
$115.8 billion
Industry
Net Income
$9.4 billion
Founded
1869
5 Year Trend
+11.3%
Revenue
$53.4 billion
NASDAQ

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