The Goldman Sachs Group, Inc

Asset & Wealth Management, Marketing, Advertising Copywriter, Vice President - New York

The Goldman Sachs Group, Inc • $115K — $270K *
New York, NY 10025In-Person
Finance & Insurance
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8-12+ years of advertising copywriting experience with a strong portfolio in digital media.
  • Proven leadership and mentorship experience with creative teams.
  • Ability to translate business objectives into creative strategies.
  • Exceptional skills in short-form writing, editing, and proofreading.
  • Strong organizational and program management abilities to handle multiple deadlines.
  • Excellent interpersonal skills to influence senior stakeholders and collaborate across teams.
  • Familiarity with creative trends in digital advertising and compliance-driven environments.

Responsibilities

  • Set the creative vision and verbal identity for multi-channel campaigns.
  • Lead, mentor, and develop a team of copywriters and creative talent.
  • Write and oversee impactful short-form copy for various digital channels.
  • Translate complex financial concepts into engaging creative narratives.
  • Ensure consistent application of brand guidelines across all deliverables.
  • Partner with senior leaders and cross-functional teams on integrated campaigns.
  • Manage multiple creative workstreams and navigate project management systems.

Benefits

  • Valuable and competitive benefits and wellness offerings.
  • Core part of providing a strong overall employee experience.
  • General availability for active, full-time and part-time US employees.
Full Job Description
Job Description

MORE ABOUT THIS JOB

We are seeking a strategic and visionary Vice President, Advertising Copywriter with exceptional short-form writing (streaming video, digital display, audio, and social), communication, and leadership skills to join our Creative Services team within Private Wealth Management ("PWM") Marketing. In this senior role, you will lead the development of high-impact, multi-channel creative campaigns that define and elevate our brand, mentor a team of creative talent, and engage our target audiences across various digital platforms.

RESPONSIBILITIES AND QUALIFICATIONS

HOW YOU WILL FULFILL YOUR POTENTIAL

PWM Marketing is looking for a strategic and highly creative Vice President, Advertising Copywriter to lead within our internal Creative Services team. This role offers an exceptional opportunity to shape and own the verbal identity of a premier wealth management brand while mentoring and guiding creative talent.

As a Vice President, Advertising Copywriter, you will set the creative vision and lead the development of high-impact, short-form copy across key digital channels-including streaming video, digital display, audio, and social media-to engage our target audiences and elevate our market presence. You will serve as a senior partner to designers, multimedia producers, marketing strategists, senior stakeholders, and compliance partners to drive creative campaigns from strategy through execution.

Responsibilities include:
  • Creative Leadership & Strategy: Set the creative direction and verbal identity for multi-channel campaigns, aligning copywriting strategy with broader marketing and business objectives.
  • Team Leadership & Mentorship: Lead, mentor, and develop a team of copywriters and junior creative talent, providing constructive feedback, fostering growth, and elevating the overall quality of creative output.
  • Campaign Copywriting: Write and oversee compelling, high-impact, short-form copy for streaming video scripts, digital display ads, audio scripts, and social media platforms, setting the standard for excellence.
  • Simplifying Complex Concepts: Translate sophisticated financial, market, and wealth planning concepts into engaging, bite-sized, and client-centric narratives, and coach the team to do the same.
  • Brand Stewardship: Own and evolve the application of the Goldman Sachs brand guidelines, ensuring a consistent tone, voice, and messaging architecture across all creative deliverables and teams.
  • Executive & Cross-Functional Partnership: Partner with senior leaders, designers, video producers, and marketing managers to shape integrated, multi-channel creative campaigns and present creative concepts to executive stakeholders.
  • Program & Project Management: Oversee multiple creative workstreams simultaneously, establishing efficient processes and navigating project management systems to meet tight deadlines in a fast-paced environment.
  • Review & Compliance: Lead the resolution of feedback across editorial, subject matter, and regulatory compliance reviews, balancing regulatory rigor with creative integrity.

SKILLS & EXPERIENCE WE'RE LOOKING FOR

Qualifications:
  • Professional Copywriting Experience: Extensive advertising copywriting experience (typically 8-12+ years) with a strong portfolio showcasing short-form digital display, social media, streaming video, and audio campaigns, including demonstrated leadership on high-visibility creative initiatives.
  • Leadership & Mentorship: Proven experience leading, mentoring, and developing creative teams, with the ability to inspire and elevate the work of others.
  • Strategic Vision: Demonstrated ability to translate business objectives into creative strategy and drive measurable brand impact.
  • Exceptional Writing & Editing: Outstanding short-form writing, editing, grammar, and proofreading skills, with a sharp eye for detail and a high bar for quality.
  • Program Management & Agility: Strong organizational and program-management skills, with the ability to prioritize competing deadlines across multiple projects and pivot quickly as needs evolve.
  • Stakeholder Management: Excellent interpersonal and communication skills, with the ability to build trust, influence senior stakeholders, and collaborate effectively across matrixed teams.
  • Industry Awareness: A passion for creative trends in digital advertising, social media platforms, and emerging multimedia formats, with the vision to anticipate what's next.
  • Regulatory Comfort: Experience writing and leading creative within a compliance-driven or highly regulated environment (e.g., financial services, healthcare, or legal) is highly preferred.
  • Education: Undergraduate degree (preferably in Communications, Advertising, English, Journalism, or a related field).

Salary Range
The expected base salary for this New York, NY, United States-based position is $115000-$270000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.

About The Goldman Sachs Group, Inc

The Goldman Sachs Group, Inc. provides investment banking, securities, and investment management services, as well as financial services to corporations, financial institutions, governments, and high-net-worth individuals worldwide. Its Investment Banking segment offers financial advisory services, including advisory assignments concerning mergers and acquisitions, divestitures, corporate defense, risk management, and restructurings and spin-offs; and underwriting services comprising public offerings and private placements of a range of securities, loans, and other financial instruments, and derivative transactions. The company’s Institutional Client Services segment provides client execution services, such as fixed income, currency, and commodities client execution related to making markets in interest rate products, credit products, mortgages, currencies, and commodities; and equities related to making markets in equity products, as well as executes and clears institutional client transactions on stock, options, and futures exchanges. This segment also engages in the securities services business providing financing, securities lending, and other brokerage services to institutional clients, including hedge funds, mutual funds, pension funds, and foundations. Its Investing and Lending segment originates longer-term loans; and invests in debt securities, loans, public and private equity securities, real estate, consolidated investment entities, distressed assets, currencies, commodities, and power generation facilities. The company’s investment management segment provides investment products and services, as well as offers wealth advisory services, including portfolio management and financial counseling, and brokerage and other transaction services.

The Goldman Sachs Group, Inc. Careers

Join the prestigious team at The Goldman Sachs Group, Inc., a global leader in finance and investments, and propel your career to new heights. Our firm is renowned for its commitment to excellence, innovation, and leadership in the financial sector.

Work You’ll Do

At Goldman Sachs, you will be part of a dynamic environment that fosters growth, diversity, and professional development. Engage in transformative projects that redefine the landscape of global finance, driven by a culture of high performance and continuous improvement.

Lead with Innovation and Leadership

Step into a role where your skills will be honed and your leadership capabilities enhanced. The Goldman Sachs Group, Inc. is at the forefront of merging financial expertise with technological innovation, creating a platform for you to lead impactful initiatives.

Join Our Diverse and Inclusive Team

Diversity and inclusion are at the core of our company culture. With employees from various backgrounds, Goldman Sachs thrives on the rich ideas and perspectives that this diversity brings. Here, every team member’s contribution is valued, and every voice is heard.

Explore Job Opportunities and Internships

Whether you’re seeking full-time employment or looking into internship opportunities, Goldman Sachs offers a range of positions that cater to different skills, experiences, and career aspirations. From analyst to executive positions, discover how you can contribute to our legacy of success.

Networking and Professional Growth

Goldman Sachs is not just a workplace. It is a community where you can build lasting relationships with colleagues and industry leaders. Our networking events, mentorship programs, and professional groups foster connections that can accelerate your career trajectory.

Benefits and Career Development

Invest in your future with Goldman Sachs’ unparalleled employee benefits and career development programs. From comprehensive health benefits to personalized career coaching and leadership training, we ensure that our team is equipped for success, both professionally and personally.

Prepare for Your Future

Ready to take the next step? Prepare your resume, sharpen your interview skills, and explore the vast array of job opportunities at The Goldman Sachs Group, Inc. Our hiring process is designed to identify and nurture talent, helping you to achieve your career goals.

Stay Connected

Keep up to date with the latest from Goldman Sachs Careers by subscribing to our job alert emails. Tailor your preferences to receive updates that match your career interests and stay ahead in the competitive financial sector.

Join The Goldman Sachs Group, Inc.

Embark on a rewarding journey with The Goldman Sachs Group, Inc. where your potential is limitless. Explore positions, read about our company culture, and apply today to become part of a team that values growth, leadership, and innovation.

SEARCH GOLDMAN SACHS JOBS

READ CAREERS BLOG

At The Goldman Sachs Group, Inc., your career is just the beginning – it’s an opportunity to excel and lead in the global financial industry. Join us and make your mark!
Learn more about The Goldman Sachs Group, Inc
Size
45,100 employees
Market Cap
$115.8 billion
Industry
Finance & Insurance
Net Income
$9.4 billion
Founded
1869
5 Year Trend
+11.3%
Revenue
$53.4 billion
NASDAQ
GS
* Ladders Estimates

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