Overview:The Foggy Dog is seeking a highly creative, detail-oriented Art Directorto lead and evolve the visual direction of the brand across all touchpoints. This role is ideal for someone who thrives in a fast-paced, entrepreneurial environment and is excited to shape a cohesive, elevated brand experience across digital, print, and product.
We are a fast-growing, digitally native company that believes great design is not just decoration; it is a core business driver. As Art Director, you will own the brand's visual vertical: developing photography concepts, graphic design, color palettes, typography, and overall campaign look and feel. You will concept and direct creative from idea through execution, ensuring a strong, consistent point of view while bringing our collections and brand moments to life in a way that feels both innovative and true to The Foggy Dog.
This is an exciting opportunity to help shape a beloved consumer brand and create work seen by millions of customers across digital, social, retail, and physical experiences. And, a chance to work in a fun, dog-friendly office with a team that loves design, dogs, and creativity!
Responsibilities:Campaigns & Brand Creative:- Own and design all creative for campaigns, product launches, and seasonal sales.
- Translate brand guidelines into cohesive, elevated, emotionally engaging creative across all channels.
- Partner with the Founder to evolve the visual direction of the brand, including typography, color palettes and campaign look and feel.
Photography & Creative Direction:- Lead the creative direction for all photoshoots including concept development, overall visual storytelling, shot list development, and post-shoot execution.
- Edit and retouch photography as needed, including on-dog, flat lay and ecommerce imagery.
- Support on-set execution, guiding styling, composition and photography to ensure a cohesive and elevated brand aesthetic.
- Ensure visual consistency across all imagery.
Graphic Design:- Bring to life campaign and sale concepts across key marketing channels including website, email, organic social, paid ads & more.
- Collaborate with growth and ecommerce teams to optimize creative for conversion, engagement, and customer experience.
- Oversee the creation of digital assets for paid acquisition channels including Meta, Google, and affiliate marketing.
- Design packaging across formats including backers, hangtags, pouches, and labels.
- Design visually compelling print catalogs and direct mail assets that translate the brand experience beyond digital touchpoints.
Collaboration & Team Leadership:- Mentor and guide a graphic designer to maintain a high standard of execution.
- Manage the end-to-end process for creative reviews, from concept presentation through stakeholder feedback and final approvals.
- Review and provide feedback on all brand creative, including organic social, ads, and templates.
- Partner cross-functionally with marketing, ecommerce, merchandising, and product teams.
- Contribute proactively to creative brainstorms and strategic discussions.
- Help improve creative workflows, processes, and systems as the company scales.
About You:- 7+ years of experience in design, preferably in e-commerce, lifestyle, or consumer brands.
- A strong portfolio showcasing digital, campaign, and print work with an an emphasis on storytelling.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
- Deep understanding of typography, color, and layout with an elevated aesthetic.
- Highly organized with strong attention to detail.
- Comfortable owning projects end-to-end in a fast-moving environment.
- Passion for storytelling through design and building a cohesive brand.
- A positive, can-do attitude and willingness to take on any task, big or small.
- A degree in graphic design, visual arts, or a related field.
Compensation and Benefits:We offer a comprehensive package including:
- Salary range of $125-140K depending on experience.
- Medical, dental and vision insurance.
- 401(k) with matching.
- Paid vacation, holidays and sick leave.
- Generous product allowance.
- The ability to bring your dog to work (please do!).
To Apply:To apply, please submit your resume and a cover letter to [redacted] with "Art Director" in the subject line. We are a small team and every hire has a huge impact on the company, so tell us what inspires you to want to join our team. Please note that we will not evaluate resumes without cover letters.