About the Role

Gabb is hiring an Art Director to own the visual direction of the brand across every place a family meets us - product, packaging, web, social, email, paid media, and retail. You will set the creative standard, lead the design team, and turn brand strategy into work that earns parents' trust on sight.

This is a builder's seat. You will bring order and ambition to the creative systems supporting growth. You will define the visual language, establish the workflows and templates that keep quality high as volume scales, and raise the bar on every asset that carries the Gabb name. You will balance brand integrity with performance - creative that looks unmistakably like Gabb and moves the numbers that matter.

You will report to Sr Director of Marketing & Creative and partner across marketing, product, and retail. You will lead a team of designers, mentor their craft, and stay close enough to the work to shape it directly. The right person is a brand steward and a hands-on creative leader - equally comfortable defining a system and refining a single frame.

What You'll Do

Creative Direction & Brand Leadership

• Define and enforce the visual direction of the Gabb brand across all customer touchpoints.
• Develop creative concepts, visual systems, and campaign direction aligned to business objectives.
• Lead creative execution for marketing initiatives, product launches, promotions, and brand campaigns.
• Maintain brand standards across every creative output; review and approve assets before publication or production.

Multi-Channel Creative Oversight

• Direct creative work across business functions and channels - advertising, landing pages, email, social, packaging, and marketing collateral.
• Ensure every asset balances performance goals with brand integrity.
• Support scalable asset production, versioning, and creative testing as volume grows.

Team Leadership & Development

• Lead, mentor, and develop the design team; establish creative standards, workflows, and expectations.
• Build and maintain creative systems, templates, and brand frameworks that improve consistency and efficiency.
• Own digital asset management - keep assets organized, accessible, and version-controlled.
• Provide direction and feedback on motion graphics and animation.

Cross-Functional Partnership

• Partner with stakeholders across the business to understand needs, develop creative solutions, and present concepts.
• Manage multiple projects simultaneously while meeting deadlines and competing priorities.

Creative Performance & AI Innovation

• Use performance data, testing insights, and customer feedback to sharpen creative effectiveness; champion experimentation and optimization across channels.
• Evaluate and implement AI-powered creative tools and workflows that improve creative efficiency and output, following company guidelines for responsible AI use.

What We're Looking For

Experience & Skills

• Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field.
• 8+ years of professional design experience, including 2+ years in a creative leadership role.
• A strong portfolio demonstrating expertise across branding, advertising, print, and digital design.
• Advanced proficiency in Figma, Adobe Creative Suite, Google Workspace, and modern creative tools.
• A track record of leading projects from concept through execution.
• Strong creative thinking, visual storytelling, and communication skills, with sharp attention to detail and the ability to manage multiple priorities in a fast-paced environment.
• Hands-on experience using AI-powered creative tools to improve productivity and outcomes.
• Bonus: experience in direct-to-consumer, advertising, or tech; knowledge of web design, UX/UI, motion graphics, photography, and content production; familiarity with performance marketing and creative testing; experience integrating AI into creative production and workflows.

Who You Are

• A brand steward - you protect a visual identity and push it forward at the same time.
• A systems thinker - you build the templates, workflows, and standards that let quality scale.
• A hands-on leader - you develop a team and stay close enough to the work to elevate it directly.
• Data-aware - you hold creative to a high aesthetic bar and a measurable performance bar.
• Comfortable with autonomy in a fast-moving environment where the roadmap evolves quickly.
• Genuinely interested in Gabb's mission and the family technology space.

$105,000 - $120,000 a year

While we value talent from everywhere, we are currently limited to hiring employees who reside in Utah. We appreciate your understanding.

Why You'll Love Gabb

Mission driven to protect kids and make a difference in the world

Work-life balance with generous PTO, hybrid schedules, and more

🏥 Generously covered insurance premiums (up to 100% based on tenure)

Stock options and 401(k) plan with employer match

Fast-paced startup environment with room for career growth

Energetic and collaborative company culture (plus the coolest coworkers around)

🐶 Pet insurance to keep your furry friend happy and healthy

🫶 Get paid to give your time to the community