Area VP
Essential Responsibilities
Sales Leadership & Strategy
• Develop and execute regional sales strategies to achieve and exceed revenue, market share, and profitability goals.
• Lead, coach, and develop Regional Sales Directors, Area Sales Managers, and independent distributors.
• Establish performance objectives, monitor results, and implement corrective actions as needed.
• Drive accountability through regular business reviews, forecasting, and performance management.
Business Development
• Identify and pursue new business opportunities within hospitals, health systems, ambulatory surgery centers, and integrated delivery networks.
• Develop strategic relationships with key spine surgeons, physician groups, and healthcare executives.
• Support product launches and commercialization efforts across the region.
• Expand adoption of enabling technologies, biologics, implants, navigation, and robotics platforms.
Customer & Market Engagement
• Serve as an executive-level representative with key customers and strategic accounts.
• Analyze market trends, competitive activity, and customer needs to inform growth strategies.
• Partner with Marketing, Clinical Education, Operations, and Product Development teams to optimize customer experience.
Financial Management
• Own regional revenue forecasts, budgets, and expense management.
• Monitor sales metrics and business performance indicators.
• Develop action plans to maximize profitability and resource allocation.
Talent Development
• Create a high-performance culture focused on collaboration, accountability, and customer success.
Compliance & Quality
• Ensure compliance with all company policies, industry regulations, and healthcare compliance standards.
• Maintain adherence to FDA regulations, Sunshine Act requirements, and applicable healthcare laws.
Qualifications
Required
• Bachelor's degree in Business, Marketing, Life Sciences, or related field.
• 10+ years of progressive medical device sales experience, with at least 5 years in a senior sales leadership role.
• Demonstrated success leading large geographic regions within the spine, orthopedic, or surgical device industry.
• Proven track record of exceeding revenue targets and driving market share growth.
• Experience managing direct and distributor-based sales organizations.
• Strong financial acumen, forecasting, and strategic planning skills.
• Ability to travel up to 60-75% throughout the East Coast region.
Preferred
• MBA or advanced business degree.
• Experience with spinal implants, biologics, enabling technologies, navigation, or robotics platforms.
• Established relationships with key spine surgeons and healthcare systems across the East Coast.
Key Competencies
• Strategic Leadership
• Revenue Growth & Market Expansion
• Executive Presence
• Negotiation & Influence
• Team Development & Coaching
• Healthcare Industry Expertise
• Data-Driven Decision Making
• Change Management
• Customer Relationship Management
Success Measures
• Achievement of annual revenue and profitability targets.
• Market share growth within assigned geography.
• New account acquisition and product adoption.
• Sales team retention, engagement, and development.
• Forecast accuracy and operational excellence.
• Customer satisfaction and strategic account growth.
