SIMCO Electronics

Area Sales Manager

SIMCO Electronics$100K — $120K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven sales success with a consistent record of exceeding quotas
  • Strong skills in territory management and customer prospecting
  • Ability to prioritize value selling over price competition
  • Proficient in Salesforce or similar CRM systems
  • Excellent abilities in communication, negotiation, and problem-solving
  • Bachelor's degree or equivalent experience

Responsibilities

  • Develop and execute a strategic territory plan for revenue growth
  • Maintain accurate sales pipeline and forecasting in Salesforce
  • Conduct customer discovery to identify motivations and decision-making criteria
  • Differentiate SIMCO’s offerings to effectively win over competitors
  • Advance deals through a structured sales process for complex opportunities
  • Collaborate with internal teams to enhance customer satisfaction
  • Regularly review pipeline to ensure deal quality and sales momentum
  • Accurately project new bookings to consistently meet quotas

Benefits

  • Full-time, exempt position with eligibility for a sign-on bonus
  • Comprehensive benefits package including employer-funded medical, dental, and vision insurance
  • Disability and life insurance coverage
  • Retirement plan with employer contributions
  • Access to childcare and healthcare spending accounts
  • Tuition reimbursement opportunities
  • Paid time off including vacation, sick leave, and holidays
Full Job Description
Position Summary

The Area Sales Manager drives growth in SIMCO's calibration and service portfolio by renewing existing customer agreements on time, implementing annual price increases, and expanding market share through new business acquisitions. This role requires consistent territory coverage, disciplined pipeline development, and skilled application of value-based selling. Success in this position comes from understanding customer motivations, differentiating SIMCO beyond price, and achieving strong, steady performance across all key measures.

Key Outcomes: performance is measured by:

  • On-time renewal of service agreements
  • Implementation of annual price increases
  • Win a consistent monthly pace of new bookings
  • Growth in revenue net outside service costs
  • Prospecting new qualified pipeline

Core Responsibilities:
  • Develop and execute a territory plan to grow revenue and market share
  • Maintain accurate pipeline and forecasting within CRM (Salesforce)
  • Conduct customer discovery to identify business drivers and decision criteria
  • Differentiate SIMCO's value proposition to win competitive opportunities
  • Drive deal progression and manage complex opportunities through a structured sales process
  • Collaborate with internal teams to drive customer satisfaction and retention
  • Review and inspect pipeline regularly to ensure deal quality and momentum
  • Accurately forecast a sufficient volume of new bookings to consistently achieve quota targets
  • Track key metrics such as win rate, deal cycle time, and renewal completion

Qualifications:
  • Proven sales success with track record of meeting or exceeding quota
  • Strong territory management and prospecting skills
  • Demonstrated ability to sell value over price
  • Proficient in Salesforce or comparable CRM platforms
  • Resourceful sales professional with expertise in communication, negotiation, and problem-solving skills
  • Bachelor's degree or equivalent experience


Behavioral and Cultural Competencies:

Mission in Service: Contribute to successful mission to protect more people by delivering lifesaving quality, leaner

Values: Make decisions that are consistent with our core values and guiding principles

Trust: Obsess Over Customers, Don't Compromise On Quality, Respond Fast & Friendly
Innovation: Find A Better Way, Lead By Being Lean, Attack The Problems
Empathy: Learn & Grow, Serve As One SIMCO, Operate Like Owners

Ideal Team Player: Operate and work with others as an ideal team player by being Humble, Hungry, and Smart

Travel up to 50% is required for in-person customer engagement to sell renewal and new bookings

What We Offer

Full-time, exempt position, sign on bonus eligible

Excellent benefits package Employer paid medical, dental, vision, disability, life insurance, retirement plan, employee funded pre-tax health, childcare spending accounts and tuition reimbursement.

Paid time off with vacation, sick and holiday leave

About SIMCO Electronics

SIMCO Electronics is a leading provider of calibration and software services for test and measurement instruments used in technology organizations. The company offers a wide range of services, including calibration, repair, and software solutions for a variety of industries, including aerospace, defense, medical, and telecommunications. SIMCO Electronics has been in business for over 50 years and has a reputation for providing high-quality services to its customers.
Learn more about SIMCO Electronics
Size
500 employees
Industry
Net Income
$5 million
5 Year Trend
+5%
Revenue
$100 million

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