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Job Description:
Role Purpose
The Area Sales Manager (ASM – South) is responsible for achieving the annual sales plan for Orthodontic products across assigned South Indian markets. The role focuses on effective channel management, sales team development, opportunity management, customer engagement, and strict adherence to sales processes and compliance norms.
Key Responsibilities
Sales & Business Growth
Achieve annual and quarterly sales targets for Orthodontic products in the assigned territory.
Identify, develop, and convert new sales opportunities across Dental Clinics, Institutions (Dental Colleges & Hospitals), and Resellers.
Record and actively manage opportunities in CRM to ensure consistent new business addition.
Drive market penetration through repeat business, cross-selling, and introduction of new products.
Channel & Stakeholder Management
Build and maintain strong relationships with key customers, channel partners, and institutional stakeholders.
Work closely with Clinical Specialists and Scientific Affairs & Education teams to enhance customer engagement and gain competitive advantage.
Plan, execute, and take ownership of customer training programs, workshops, and educational initiatives, ensuring measurable outcomes.
Sales Execution & Marketing Alignment
Execute sales and marketing campaigns as defined by the Regional Sales Manager (RSM) and Marketing team.
Implement territory-level strategies to drive category and overall sales growth.
Monitor competitor activity and provide timely market intelligence.
Team Leadership & Development
Coach, train, motivate, monitor, and evaluate Sales Executives to improve performance and retention.
Ensure team compliance with call plans, opportunity updates, customer coverage, and demand-generation activities.
Address sales operations issues faced by the Sales Executive team, independently and in coordination with the RSM.
Reporting & Process Compliance
Provide regular and structured feedback to the Supervisor on team performance, key accounts, competitive movements, and market developments.
Ensure adherence to CRM discipline, reporting timelines, and organizational sales processes.
Track daily, weekly, and monthly performance metrics and take corrective actions where required.
Experience & Qualifications
Minimum 10 years of sales or marketing experience in Orthodontics, Dental, or Pharma industry with a reputed organization.
Proven experience interacting with healthcare professionals and detailing medical products supported by scientific evidence.
Bachelor’s degree in Science / Pharmacy from a reputed institution; MBA or equivalent qualification preferred.
Strong exposure to South Indian markets with demonstrated success in regional sales management.
Willingness to travel extensively (12–15 days per month) across South Indian cities.
Position based out of Chennai or Bangalore.
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