Area Sales and General Manager - Indianapolis, IN

Heartland Food Products Group

$90K — $120K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Sales, Marketing, or Business.
  • 5+ years of experience in Office Coffee Service (OCS) or related sales.
  • 2+ years of managing and developing sales teams, with cross-functional leadership preferred.
  • P&L management experience and comfort with financial oversight.
  • Experience in capital equipment sales for breakroom or foodservice channels is a strong plus.

Responsibilities

  • Own territory performance and drive top-line revenue while managing costs and operational efficiency.
  • Hire, coach, and develop a full-market team across both sales and operations.
  • Drive new business and manage existing customer relationships in various sectors.
  • Utilize value-based selling to prospect, close deals, and manage the sales cycle.
  • Organize and manage sales reps territory to optimize performance.
  • Ensure operational excellence in last-mile delivery and equipment service.
  • Coordinate training and marketing support for accounts.

Benefits

  • Opportunity to lead a cross-functional team in a dynamic environment.
  • Professional development and coaching for leadership skills.
  • Engagement with diverse customer sectors like bars and restaurants.
  • Involvement in innovative product lines like liquid coffee and water equipment.
Full Job Description
JOB DESCRIPTION

As an Area Sales and General Manager, you own the territory's performance and lead a cross-functional team that drives revenue, customer experience, and operational excellence across the region. You'll build and manage both the sales organization (Account Executives selling Java House products and water equipment into breakrooms, restaurants, and bars) and the operations team that delivers and services those accounts (route sales driver, service technician, warehouse manager). The ideal candidate is a player-coach who thrives in a fast-paced environment, is highly motivated by hunting for new business, and has the operational discipline to run a market like an owner.

RESPONSIBILITIES
• Own territory performance and drive top-line revenue while managing cost-to-serve, equipment ROI, and operational efficiency
• Hire, coach, develop, and manage a full-market team across both sales and operations: Account Executives, Route Sales Driver, Service Technician, and Warehouse Manager
• Drive new business and manage existing customers across office coffee, breakroom, bars, and restaurants, selling both Java House products and water equipment placements
• Utilize value-based selling to prospect and close new business and manage the full sales cycle, with particular focus on bundled product + equipment deals into the breakroom
• Organize and effectively manage sales reps territory, working cross-functionally as need to adjust and optimize
• Ensure operational excellence at the warehouse and in last-mile delivery and equipment service, partnering with your ops manager on inventory, routing, install quality, and service SLAs
• Coordinate and execute training and marketing project support for Java House accounts
• Keep current with and educate potential customers on liquid coffee, water equipment, and specialty beverage trends
• Demonstrate a proactive mentality for setting sales goals, hitting market financial targets, and closing accounts
• Drive sales performance, revenue growth, and overall market profitability

QUALIFICATIONS
• Bachelor's Degree required, preferably in Sales, Marketing, or Business
• 5+ years' experience selling in Office Coffee Service (OCS), water/coffee equipment preferred
• 2+ years' experience managing, coaching, and developing successful sales teams; experience leading cross-functional teams (sales + operations) strongly preferred
• P&L management experience preferred, comfort owning revenue, margin, and operating cost lines
• Experience selling or managing capital equipment placements (water filtration, brewers, dispensers) into breakroom or foodservice channels is a strong plus
• Knowledge in value-based selling and sales methodologies such as MEDDICC or MEDDPICC
• Demonstrated success and proven track record with new account penetration

• Must be able to travel assigned territory as needed and located in the Indianapolis, IN metro area

KNOWLEDGE AND SKILLS
• Relentless drive to uncover and close new business
• Proven history of sales management experience & achievement leading high-potential teams
• P&L acumen, fluent reading financials, and making trade-offs between growth investment and profitability
• Ability to lead and develop both sales talent and operations talent (drivers, technicians, warehouse staff)
• Comfort balancing growth with operational discipline, keeping service quality high as the market scales
• Professional, positive, and proactive written and verbal communication skills
• Superior presentation skills to tell a compelling story and influence decision maker, particularly when pitching bundled product + equipment solutions
• Strong, collaborative, relationship-building, analytical, and proactive problem-solving skills

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