The Area Medspa Manager (AMM) oversees multiple locations, leading Spa Managers and cross-functional teams to drive sales performance, operational excellence, and a best-in-class patient experience. This role is responsible for ensuring consistent execution of the GMS Way, Sales Playbook, and operational standards across all assigned locations while developing high-performing leaders and fostering a patient-centric culture.
Success in this role requires balancing strong business performance with exceptional leadership, team development, operational discipline, and meaningful patient connection. The AMM is expected to be a highly visible, hands-on leader who leads by example, drives accountability, and supports the continued growth and scalability of the organization.
RESPONSIBILITIES:Sales Performance & Regional Accountability- Own and drive achievement of regional revenue goals, KPIs, profitability targets, and operational performance metrics
- Hold Spa Managers accountable for execution, KPI performance, culture standards, and operational discipline
- Ensure consistent execution of the GMS Sales Playbook and patient experience standards across all assigned locations
- Actively participate in the selling process by leading through example in consultations, patient interactions, and closing behaviors
- Use reporting, dashboards, and operational data to identify trends, diagnose performance gaps, and implement action plans
- Identify underperformance at both the individual and location level and proactively implement corrective strategies
Leadership, Coaching & Team Development- Directly manage, coach, and develop Spa Managers and leadership teams across assigned locations
- Create a culture of accountability, follow-through, professionalism, and performance ownership
- Conduct regular coaching sessions, performance evaluations, and development planning
- Identify high-potential team members and build succession plans to support organizational growth
- Address performance concerns through structured coaching, feedback, and disciplinary action when necessary
- Lead hiring efforts for key roles while building strong bench strength and scalable leadership structures that support retention, growth, and succession planning across all locations
- Protect and reinforce GMS culture and core values through hiring, coaching, recognition, and accountability
GMS Way & Patient Experience Excellence- Champion and enforce the GMS Way as the operational and service standard across all locations
- Ensure every patient interaction is elevated, personalized, and aligned with brand expectations
- Partner with Spa Managers to ensure frontline teams consistently deliver:
- High-touch service
- Seamless patient journeys
- Clear and professional communication
- Identify gaps in the patient experience and implement corrective actions through coaching, training, and process improvement
- Serve as the escalation point for complex patient concerns and service recovery situations
Training, Onboarding & Sales Consistency- Ensure consistent adoption and execution of all training programs, onboarding processes, and operational standards
- Partner with the Patient Experience Manager to maintain high-quality onboarding and ongoing development across all roles
- Reinforce CRM, POS, EMR, communication, and operational standards across locations
- Drive ongoing coaching, skills development, accountability, and real-time feedback
- Monitor training effectiveness and adjust strategies based on performance trends and business needs
- Lead teams through operational changes, new initiatives, and process implementation with strong communication and follow-through
Operational Excellence &; Compliance- Ensure all locations operate in alignment with company policies, procedures, operational standards, and compliance requirements
- Maintain operational discipline surrounding:
- Scheduling optimization
- Inventory management
- Membership processes
- Cancellation and retention protocols
- Reporting and scorecard accountability
- Ensure consistent execution of L10 meetings, scorecards, audits, and operational reporting
- Ensure compliance with company policies, clinical documentation standards, promotional guidelines, and operational procedures
- Identify compliance risks proactively, conduct routine audits, and implement corrective action plans in partnership with leadership
- Reinforce accountability across teams to uphold all regulatory and company standards
Responsibilities:- Ensure all locations maintain exceptional cleanliness, merchandising, maintenance, and brand presentation standards
- Conduct regular facility walkthroughs to identify areas for improvement and maintain a polished, high-end environment
- Coordinate maintenance needs with vendors and internal teams to ensure timely resolution
- Support a safe, organized, and elevated environment for both patients and employees
Financial & Resource Management- Manage regional budgets including labor, operational expenses, and promotional investments
- Ensure efficient allocation of resources to maximize profitability and operational effectiveness
- Analyze financial performance and identify opportunities for revenue growth and cost control
- Partner with leadership to support local and regional growth initiatives
Strategic Execution & Cross-Functional Alignment- Translate company-wide initiatives into clear, actionable regional execution plans
- Partner cross-functionally with Clinical Leadership, Marketing, Procurement, HR, and the Call Center to ensure alignment and execution
- Ensure marketing initiatives and patient acquisition strategies are executed effectively at the location level
- Provide leadership with insights regarding market trends, patient behavior, operational challenges, and growth opportunities
Business Development & Relationship Management- Build and maintain strong relationships with VIP patients, referral partners, and local community contacts
- Support Spa Managers in developing and executing local business growth initiatives
- Identify opportunities to expand brand presence, patient loyalty, and market share within assigned regions
Leadership Expectations- Lead with urgency, accountability, professionalism, and integrity
- Model the GMS Way and company core values in all interactions
- Drive performance through coaching, development, and consistent follow-through
- Operate with strong emotional intelligence, professionalism, and discretion
- Foster collaboration, positivity, and a high-performance culture across all teams
- Maintain a visible, hands-on leadership presence within locations
QUALIFICATIONS::- Proven ability to lead multi-location teams in a fast-paced service environment
- Strong business acumen with experience managing KPIs, operational performance, and profitability
- Prior multi-unit management experience in aesthetics, hospitality, or specialty retail strongly preferred
- Ability to coach, influence, and hold leaders accountable
- Strong communication, leadership, organizational, and problem-solving skills
- High emotional intelligence and conflict-resolution abilities
- Strong operational discipline and attention to detail
- Passion for patient experience, hospitality, aesthetics, and team development
- Proficient in Microsoft Office and operational systems
- Ability to travel regularly between assigned locations
- Availability to work Saturdays as business needs require
EDUCATION:- College degree: Sales/Business emphasis preferred.
- 2+ years of dermatologic/aesthetics experience required.
- 5+ years of management experience is preferred.
Some of the benefits available to our full-time Staff:- Medical, Dental, Vision
- Annual Allowances and Discounts
- 401k + Match
- Critical Illness, Hospital, Short Term Disability, and Accident Insurance
- Life Insurance
- Bonus Potential
- Relocation Options Available too!
If you can relate to what you just read, you may be a good fit! Again, while we may not have an open position right now, we'd still love to know more about you.
