Job Description SummaryResponsible for managing all aspects of organization marketing/sales in assigned geographical locations including managing the members of the marketing/sales team. Establish and maintain positive relationships with customers and referral sources. Respond to customer requests and concerns. Negotiate service contracts with managed care organizations, government agencies, and other payers.
Essential Job Functions/Responsibilities- Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing/sales initiatives.
- Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
- Assists the Executive Vice President of Sales in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
- Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
- Employs marketing and promotional initiatives to achieve budgetary volume projections.
- Establishes and maintains positive working relationships with current and potential referral and payer sources.
- Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
- Recruits, selects, orients, and directly manages members of the sales/marketing team.
- Builds and monitors community, customer, payer and patient perceptions of Bridge Home Health and Hospice as a high-quality provider of services.
- Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs with team members within territory.
- Maintains comprehensive working knowledge of Bridge markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
- Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
- Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Bridge.
- Monitors and reports cost-effectiveness of marketing efforts.
- Must adhere to the company attendance and reliability guidelines, which are an essential function of the job to ensure quality, and consistent patient care.
The above statements are only meant to be a representative summary of the major duties and responsibilities performed by incumbent(s) of this job. The incumbent(s) may be requested to perform job related tasks other than those stated in the description.Position Qualifications- High School Diploma required. Bachelor's degree in marketing, Business Administration, or related field; preferred.
- At least three years of experience in health care marketing management and/or home care operations preferred. At least one year's experience in home health or hospice sales is preferred.
- Demonstrated ability to supervise and direct professional and administrative personnel.
- Ability to market aggressively and deal tactfully with customers and the community.
- Knowledge of corporate business management.
- Demonstrates excellent communications, negotiation, and public relations skills.
- Demonstrates autonomy organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
- Maintains current and valid California Driver's License and Automobile Insurance coverage at all times.
- Must have a reliable form of transportation.
Physical Requirements- The ability to sit occasionally for 1-3 hours.
- The ability to frequently stand for 3-6 hours.
- The ability to occasionally drive/ operate foot control for 1-3 hours.
- The ability to walk occasionally on level surface for 1-3 hours.
- The ability to walk intermittently on unlevel surface for less than 1 hour
- The ability to intermittently bend or climb for less than 1 hour.
- The ability to occasionally twist, kneel, crouch and crawl for 1-3 hours.
- The ability to lift 50 pounds intermittently in less than 1 hour.
- The ability to carry up to 50 pounds intermittently in less than 1 hour.
- The ability to push up to 50 pounds intermittently in less than 1 hour.
- The ability to pull up to 50 pounds intermittently in less than 1 hour.
