Area Director

The Edge Fitness Clubs

$120K — $200K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of multi-unit leadership experience in a fast-paced environment
  • Proven ability to develop leaders and high-performing teams
  • Strong financial acumen with a track record of driving revenue and managing expenses
  • Excellent communication skills, both verbal and written
  • Proficient in Microsoft Office Suite
  • Willingness to travel 50-75% of the time
  • Valid driver's license with a clean driving record

Responsibilities

  • Drive financial performance across multiple locations by managing revenue and expenses
  • Develop and implement business strategies for revenue growth in each club
  • Oversee club operations, ensuring compliance with company standards and KPIs
  • Evaluate and coach General Managers to enhance performance and team dynamics
  • Conduct regular club walkthroughs to maintain quality and member satisfaction
  • Build and maintain relationships with members to ensure an excellent experience
  • Foster a culture of continuous improvement and accountability among staff

Benefits

  • Health benefits including medical, dental, and vision
  • Life insurance coverage (up to $25,000)
  • Long-term disability insurance
  • Paid time off and paid holidays
  • 401K retirement plan
  • Employee Assistance Program for personal support
  • Complimentary fitness club membership for full-time employees
  • Employee discounts and additional perks
Full Job Description
Earn $120,000- $ 200,000 annually

Summary & Reports to:
Reporting to the Vice President of Operations, The Edge Fitness Club's Area Director is responsible for the overall operational and financial performance of the clubs in their assigned territory, including profitability, asset management, compliance, member experience, sales, personnel training and talent development. He or she ensures the fiscal effectiveness of all profit centers and provides leadership to accomplish overall departmental objectives. Our Area Director will work hand in hand with their General Manager team to guarantee operational excellence companywide. To achieve success in this position, this person must be able to source, hire, develop and create leaders who can in turn, run successful Edge Clubs.

Duties & Responsibilities/Essential functions:

Financial Performance & Sales:
  • Accountable for the daily, monthly and yearly financial performance of the clubs in their district while driving revenues and managing expenses
  • Oversee the work of the club's management to ensure each location is meeting or exceeding the daily, monthly and yearly sales, personal training and ancillary forecast
  • Oversees each club's Sales and Fitness Department to ensure achievement of company KPI's
  • Develop and communicate business strategies for the district and each club to drive revenue growth, increase membership balance and deliver profitability
  • Ensures each club in the district has an optimized schedule that meets the needs of the business through adhering to the Manager on Duty guidelines while adhering to their allotted payroll budget
  • Understands the competitive landscape within the district and creates opportunities to address business challenges

Team & People Management:
  • Manage a team of General Managers with a focus on club performance, talent development, training, and recruiting
  • Conduct regular and consistent club visits with General Managers and club leadership teams to evaluate and identify business opportunities to improve revenue, profitability and member experience
  • Provide frequent and consistent coaching and feedback during club visits, weekly business meetings and weekly check-ins
  • Maintain managerial oversight of all General Managers and communicates regularly with department heads regarding the performance of each department
  • Understands the company's Mission Statement, core values and overall culture of the business, leading by example and holding all employees accountable to the spirit of The Edge
  • Develop a talent and succession plan for their district to build a bench of talent and support business growth
  • Ensure each club staffed properly to hit their goals while staying within the parameters of the payroll budgets
  • Effectively manage and communicate Policies and Procedures and make sure they are being uniformly enforced companywide
  • Identify organizational or employee-related issues and create effective solutions
  • Creates a positive and healthy workplace that fosters constant and never-ending improvement

Communication:
  • Ensures the General Manager holds a production meeting with their management team daily to develop a business strategy to ensure all KPI's are revenue targets are achieved
  • Participates in weekly General Manager calls or meetings with corporate staff to present their club's performance and overview of the current club status
  • Corresponds and collaborates consistently with cross functional department heads to identify and address areas of opportunities

Quality Control:
  • Personally conducts club walk throughs to ensure that the equipment, locker rooms and overall facility maintenance are meeting Edge standards and is promoting our brand
  • Communicate with the corresponding Regional Facilities Manager and Director of Facilities to ensure the cleanliness and safety of the clubs is meeting or exceeding company standards
  • Ensures that all club marketing and materials are accurate and up to date
  • Audit the inventory of the club to ensure all retail areas are replenished, merchandised to brand standard and shrink is controlled
  • Maintains quality service by establishing and maintaining relationships with the members to ensure their experience

Club Leadership:
  • Carry and conduct themselves as if they are the owner of the business at all times
  • Ensure the General Managers are committed to delivering excellent member service through an effective Manager on Duty program
  • Educates and enforces new club policies and procedures and ensures consistency
  • Responds quickly to employee and member issues and complaints in a timely and courteous fashion


Key Qualifications:
  • Strong business acumen and proven ability of leading, adjusting, and developing business strategies to achieve revenue and profit goals
  • Proven track record of developing leaders and high performing teams
  • Proven ability to effectively manage time, workload and changing priorities
  • Excellent verbal and written communication skills
  • Proficient in basic computer skills including Microsoft Office, Outlook, PowerPoint, Excel
  • Ability to work a flexible work schedule to meet the needs of the business
  • Travel required 50%-75%
  • Valid driver's license and cleaning driving record


Education & Experience: (required & preferred)
  • 3+ years multi-unit experience in a highly complex, fast paced business environment
  • A University degree or equivalent experience is required
  • Related health club experience in a leadership role preferred


Competencies:

Integrity & Trust: Demonstrates consistently sound personal and business ethics and behaviors. Builds trust with others through openness and candor. Communicates intentions, ideas, and feelings openly and directly.

Brand Champion: Reflects the philosophy and culture of the Edge. Models the way and preaches what they practice

Talent Scout: Find and retain high performers and ensure they are on the correct seat on the bus

Sales Strategy Development: Quantifies and prioritizes available opportunities for achieving sales performance objectives. Identifies future sales-related trends, creates clear action plans for achieving results and adapts strategy to changing conditions.

Servant Leadership: Effective listener and communicator, empathetic, committed to the growth of people

Coaching Skills: Provides timely guidance and feedback to help others strengthen specific knowledge/ skill areas needed to accomplish a task or solve a problem.

Business Acumen: Fosters knowledge in policies, practices, trends, and information affecting the business and/or industry.

Managing Change: Encourages others to seek opportunities for different and innovative approaches to addressing problems and opportunities, facilitates the implementation and acceptance of change within the workplace.

Teamwork: Actively participates and fosters an environment that sustains a collaborative approach to working with others.

Decision Making: Identifies and understands issues, problems, and opportunities; compares data from different sources to draw conclusions; uses effective approaches for choosing a course of action or developing appropriate solutions; takes action that is consistent with available facts, constraints, and probable consequences. The ability to make decisions and solve problems involving varied levels of complexity, ambiguity, and risk.

Building Partnerships: Identifies opportunities and takes action to build strategic relationships between one's area and other areas, teams, departments, units, or organizations to help achieve business goals.

Conflict Management: Prevents, manages, and/or resolves conflict.

Inspires Vision: Articulates a clear image of the future or sense of purpose and inspire others to believe and work towards it.

Physical Demands:

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. This position would require the ability to lift weights, 5lbs up to 50 lbs and bend or stand as necessary.

Work Environment:

This job operates in a health club environment. This role routinely uses standard office equipment such as computers and phones. This is a high paced environment.

Travel:

Travel is primarily local during the business day, although some out of area and overnight travel may be expected.

Position type and expected hours of work:

This is a full-time exempt position with varying hours of work. This position frequently requires long hours and night/weekend work. This position may require working on the last day of the month.

Benefits:
  • Health Benefits: Medical, Dental, Vision
  • Life insurance ($25k), MetLife
  • Long Term Disability (LTD), MetLife
  • PTO & Paid Holidays
  • 401K
  • Employee Assistance Program (EAP), MetLife
  • Complimentary membership for you (Full time employees only)
  • Employee Discounts and more!


Supervisory Responsibility: This position is responsible for the leadership, interviewing, hiring, scheduling, and performance managing all General Managers in their area.

The above statements are intended to describe the general activities, duties and responsibilities that are required of the employee for this job. Please note these statements are not an exhaustive list of all activities, duties and responsibilities. Duties, Responsibilities and activities may change at any time with or without notice.

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