This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development, and implementation of the overall strategic marketing direction of multiple shopping centers. The Area Director of Marketing and Business Development will be responsible for marketing and selling the assets of the malls to consumers, advertisers, marketing companies, and the surrounding business communities.
The successful candidate’s responsibilities will include, but not be limited to:
Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of each property
Responsible for developing and implementing retailer intensification strategies. Promotes platform program opportunities to retailers securing retailer offers to enhance programming
Flawlessly executes all national and/or regional SBV programs and initiatives at the field level
Creates annual marketing budget based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share
Coordinate all shopping centers visual merchandising, signage and advertising programs
Maintain effective media relations by fielding media calls and preparing responses
Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS, and Email (subscribers) for the specific business units for which he/she has direct responsibility
BA or BS degree with emphasis in sales, marketing, or business
4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
Knowledge of retail management, marketing and advertising and working knowledge of the media industry
Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
Flexibility to work varied schedules including weekends and evenings
Strong team building and coaching skills
Ability to handle multiple projects simultaneously
Some overnight travel required
Ability to think strategically
