Booking Holdings Inc.

App Growth Marketing Manager

Booking Holdings Inc. • $95K — $120K *
Norwalk, CT 06854In-Person
Consumer Technology
Less than 5 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 3-5 years of performance or growth marketing experience focused on mobile app acquisition.
  • Proven experience managing paid app install campaigns and ASO programs.
  • Strong analytical skills and proficiency with tools like Appsflyer and Tableau.
  • Experience with A/B testing and data-driven decision-making.
  • Deep knowledge of mobile attribution and tracking privacy frameworks.
  • Exceptional collaboration skills, able to work cross-functionally with various teams.
  • Passion for travel, technology, and innovation in the mobile space.

Responsibilities

  • Contribute to mobile app acquisition strategy across paid channels.
  • Develop and execute ASO strategies to enhance app store visibility.
  • Analyze performance data to identify trends and improvement opportunities.
  • Collaborate with creative teams to refine ad concepts and messaging.
  • Manage relationships with mobile measurement platform (MMP) partners.
  • Oversee budgets, forecasts, and growth pacing for app acquisition.
  • Optimize web-to-app conversion paths to enhance user activation.

Benefits

  • Eligible for a hybrid work model with two days in-office.
  • Opportunity to collaborate with diverse teams across the organization.
  • Focus on innovative mobile strategies in a fast-paced environment.
  • Emphasis on ethical practices and integrity in decision-making.
  • Engagement with a company culture that values customer focus and teamwork.
Full Job Description

App Growth & Acquisition Specialist

This role is eligible for our hybrid work model: Two days in-office.

In this role you will get to:

  • Contribute to the end-to-end mobile app acquisition strategy across paid channels (e.g., Meta, Google ACi, Apple Search Ads, TikTok, programmatic).

  • Develop and execute ASO strategies to optimize app store visibility, conversion rates, and keyword performance.

  • Analyze performance data to uncover insights, trends, and opportunities to improve ROI and user quality.

  • Collaborate with:

    • creative teams to test and evolve ad concepts, messaging, and app store assets

    • analytics and BI teams to define success metrics, implement tracking, and ensure data accuracy.

    • Product and CRM teams to improve onboarding, retention, and LTV of acquired users

  • Oversee MMP (mobile measurement platform) relationship and manage related asks from internal stakeholders as well as external partners

  • Manage budgets, forecasts, and pacing to deliver efficient and scalable growth.

  • Optimizing web-to-app journeys: Help shape the conversion paths from web to app, improving landing experiences and increasing activation.

  • You9ll partner with Research, Product and Brand to ensure we communicate a clear and differentiated app value to new and existing users.

  • Stay current with mobile ecosystem trends, privacy updates (e.g., SKAN, ATT), and best practices.

  • Collaborate with product and CRM teams to improve onboarding, retention, and LTV of acquired users.


Who you are:

  • 3-5 years of experience in performance marketing or growth marketing, with a focus on mobile app acquisition.

  • Proven track record managing paid app install campaigns and ASO programs.

  • Strong analytical and quantitative skills; proficiency with tools such as Appsflyer, Firebase, Adjust, Kochava, Tableau.

  • Experience with A/B testing, creative optimization, and data-driven decision-making.

  • Deep understanding of mobile attribution, tracking, and privacy frameworks.

  • Exceptional collaboration skills and ability to work cross-functionally with marketing, product, and analytics teams.

  • Passion for travel, technology, and innovation in the mobile space.

  • Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust.

  • The Right Results, the Right Way is not just a motto at Priceline; it9s a way of life. Unquestionable integrity and ethics is essential.

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.

The salary range for this position is $95,000-$120,000.

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#LI-Hybrid

About Booking Holdings Inc.

Booking Holdings (NASDAQ: PCLN), formerly known as Priceline Group, provides online travel and related services to consumers and local partners through its six primary brands which are Booking.com, Priceline.com, KAYAK, agoda.com, Rentalcars.com, and OpenTable. Collectively, Booking Holdings operates in over 220 countries and territories across Europe, North America, South America, the Asia-Pacific region, the Middle East, and Africa in over 40 languages. The mission of Booking Holdings is to help people experience the world. It was founded in 1997.

Booking Holdings Inc. Careers

Join the dynamic team at Booking Holdings Inc., the world leader in online travel and related services, and be part of a company that's reshaping the future of global travel. With a vast array of job opportunities, Booking Holdings Inc. is the perfect place to advance your career in an innovative and diverse environment. Work You’ll Do At Booking Holdings Inc., you’ll engage in meaningful work that directly impacts our global presence and innovation in the travel industry. Our team is composed of highly skilled professionals who lead the market in technology, travel, and operational excellence. Transform the travel industry alongside a team of experts who are committed to excellence in every project. Booking Holdings Inc. offers a unique position in the marketplace, combining industry expertise, leadership in innovation, and a commitment to diversity and inclusion. Collaborate with a global team of professionals to drive growth and deliver exceptional results. Our employment culture emphasizes teamwork, professional development, and networking opportunities, ensuring that every team member can thrive. Booking Holdings Inc. Careers and Employment Opportunities We are continuously expanding our team and looking for new talent to join our diverse group of professionals. Explore job opportunities and internships that promise not only career growth but also a chance to be part of a leading company known for its commitment to innovation and leadership in the travel industry. Do Innovative Work Join our team and contribute to projects at the intersection of technology and travel. Booking Holdings Inc. employs over 24,000 dedicated professionals worldwide, all focused on leveraging innovation to enhance the travel experience. Deliver targeted solutions and drive transformation in the travel sector with your unique skills and expertise. At Booking Holdings Inc., every position contributes to our overarching goal of making it easier for everyone to experience the world. Be Part of a Great Team Work with a team that values diversity, leadership, and professional growth. Our benefits package is designed to support your life and well-being, allowing you to focus on excelling in your role and achieving your career ambitions. Future-Proof Your Career With Booking Holdings Inc., the sky's the limit when it comes to where your ambition can take you. We offer unparalleled opportunities for career advancement, including professional development programs, diversity training, and leadership workshops. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, creative, and solution-driven team players. Start your journey with us by exploring exciting job opportunities and submitting your resume. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the rewarding opportunities that await at Booking Holdings Inc., and see how your career can flourish in an environment committed to innovation and global growth. Explore Careers at Booking Holdings Inc. Whether you're seeking an internship, a first job, or a leadership position, Booking Holdings Inc. offers a range of opportunities to build a career in the travel industry. Join us and help shape the future of travel with your ambition, innovation, and expertise.
Learn more about Booking Holdings Inc.
Size
20,300 employees
Market Cap
$75.9 billion
Industry
Business Services
Net Income
$59 million
5 Year Trend
+0.4%
Revenue
$6.7 billion
NASDAQ
BKNG
* Ladders Estimates

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