Role Summary

Anthropologie Group is looking for a creatively driven, culturally fluent social content leader who understands that the best social storytelling doesn't happen in isolation: it happens at the intersection of brand vision, merchandising intelligence, and cultural relevance.

This is a role for someone who is deeply immersed in fashion, internet culture, and the evolving social landscape and who brings those instincts to life through genuine partnership. You'll work hand-in-hand with our Creative and Merchandising teams to co-author content that feels culturally alive and commercially intentional. You know how to concept and art direct with a strong point of view, and you know when an idea serves the brand versus when it's just chasing a moment.

We're looking for someone who can hold the tension between what's culturally resonant and what's true to who we are; and consistently find the creative territory where those two things overlap. This person will shape how Anthropologie Group shows up socially across brand, culture, and commerce, in a way that earns attention.

This role will be based in Philadelphia, PA going into the office 3x a week.

Role Responsibilities

Content, Creative Direction & Co-Creation

• Lead the development of social content that operates across three lenses simultaneously: brand identity, cultural relevance, and commerce. Every piece of content should serve all three.
• Concept and art direct social-first content- storyboarding, directing shoots, developing platform-native storytelling with a clear, elevated point of view that reflects Anthropologie Group's aesthetic and values.
• Resist the pull of trend-chasing for its own sake. Bring cultural fluency and editorial judgment to every brief, knowing when a trend is worth owning and when it isn't.
• Build and steward recurring content formats and storytelling frameworks that create recognizable, returnable moments for our audiences; not just one-off viral swings.
• Develop a test-and-learn culture that's rooted in brand integrity: experiment boldly, but always with intention.

Cross-Functional Partnership (Core to This Role)

• Operate as a true creative partner, not a siloed owner. This role requires deep, ongoing collaboration with Creative, Merchandising, and Marketing to ensure social content is co-authored with the people closest to the product and the brand.
• Work with Merchandising partners to understand what's being sold, what stories are worth telling, and how product can be brought to life in ways that feel editorial rather than transactional.
• Partner with Creative teams to translate campaign direction, brand identity, and visual language into socially native content that doesn't feel like a repurposed campaign asset.
• Align with Marketing partners on broader brand moments, key launches, and seasonal priorities, ensuring social storytelling ladders up to business goals without losing its cultural edge.
• Present creative concepts and content strategies to leadership in a way that reflects both creative ambition and commercial awareness.

Creator & Talent Strategy

• Oversee creator casting and partnership strategy with an eye toward cultural fit, brand alignment, and authentic storytelling, not just follower count.
• Identify emerging talent and cultural voices that genuinely reflect the Anthropologie customer and aesthetic, and build long-term relationships rather than transactional partnerships.
• Lead negotiations for creator partnerships, usage rights, and social-first deliverables, ensuring the brand's voice and standards are upheld throughout.

Team Leadership

• Lead, mentor, and inspire a high-performing social content team building a culture of creative rigor, collaboration, and accountability.
• Establish clear workflows, production timelines, and communication structures that allow the team to move quickly without sacrificing quality.
• Create an environment where big ideas are welcomed, but execution and craft matter just as much as the concept.

Role Qualifications

• 6-8+ years of experience in social media content, fashion editorial, creative production, or digital storytelling with demonstrated ability to work in a cross-functional, co-creative environment.
• Exceptional taste level with a strong eye for fashion, styling, visual aesthetics, and lo-fi videography. Someone who knows what "elevated and socially native" actually looks like.
• A strong conceptual thinker and art director who can brief and direct others as fluently as they can generate ideas themselves.
• Deep understanding of Instagram, TikTok, Pinterest, and YouTube including platform behavior, content formats, and audience expectations - paired with the editorial judgment to know when and how to apply that knowledge.
• Proven ability to develop content through the lens of brand, culture, and commerce simultaneously; not optimizing for one at the expense of the others.
• Experience leading creator casting, influencer partnerships, and external creative relationships with a focus on brand fit and long-term value.
• Strong cross-functional collaborator who can build trust with Creative, Merchandising, and Marketing partners, and who sees co-creation as a strength rather than a constraint.
• Highly organized with experience managing multiple projects, timelines, and production workflows simultaneously.
• Entrepreneurial mindset - excited by experimentation, iteration, and building content that earns its audience through quality and relevance.

#Anthropologie #LI-EC1

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits