Turn every digital interaction into a clear, reliable story. In this role, you will shape how we measure initiatives and campaigns across web and mobile channels, so teams can make confident decisions. You will partner closely with marketing, product, and technology to define meaningful success metrics and ensure tracking is implemented accurately. If you enjoy hands-on problem solving, fast iteration, and high standards for data integrity, you will thrive here.

As an Analytics Instrumentation Manager on the Digital Data Owner Team, you will partner with stakeholders to translate digital goals into precise measurement specifications and trustworthy tracking. You will work with marketing, product, and technical teams to implement and validate behavioral tagging and advertising tracking across channels. You will help ensure event data is transformed into analytically usable data sets that support critical business questions. You will balance multiple priorities, troubleshoot quickly, and protect reporting integrity from data collection through analytics.

• Translate business objectives into measurement specifications with detailed acceptance criteria
• Partner with stakeholders across the enterprise to drive customer-focused measurement outcomes
• Collaborate with web and mobile behavioral analysis teams to ensure event data is transformed into analytically accessible data sets
• Review development specifications and identify tagging and analytics gaps across web and mobile channels
• Define behavioral success metrics, key performance indicators, and product engagement metrics with cross-functional partners
• Prioritize data collection enhancements and defects to support timely delivery of initiatives
• Validate fixes and releases to confirm accurate tracking and clean reporting outputs
• Document data collection standards for new development efforts and site functionality
• Troubleshoot tracking issues and implement rapid configuration changes when needed
• Communicate progress, risks, and issues clearly to digital analytics leadership

• 5 years of business analysis experience
• 3 years of experience working in an agile delivery environment
• Experience in a financial services environment
• Experience with behavioral and clickstream data using Adobe Analytics and Google Analytics 360
• Experience validating analytics tags on web and mobile applications
• Experience working with web analytics or tag management projects
• Experience working with web and native mobile application data
• Experience supporting high-volume commerce and self-service digital experiences
• Ability to manage 10 to 20 concurrent small projects while meeting deadlines
• Strong communication, project management, and stakeholder partnership skills
• Demonstrated ability to synthesize information and present clear, actionable recommendations

• Experience with structured query language and data analysis using Python
• Knowledge of ecommerce business models and digital optimization testing methods
• Experience defining measurement strategies for digital campaigns across multiple channels
• Experience partnering with engineering teams to implement event schemas and data layer standards
• Experience aligning behavioral data with attitudinal and structured data to answer business questions
• Experience creating and maintaining tracking governance, standards, and documentation at scale
• Experience thriving in fast-paced environments with high expectations and limited supervision