Job OverviewAs an Analytics & Insights Manager you will be integral to the continued high performance of all campaigns at Billion Dollar Boy.
You will take ownership of key projects as part of the Insights and Analytics team, taking ownership of reporting setup and day-to-day/campaign reporting and measurement. You will work closely with other members of the team as well as the Client Services, Strategy and Paid Media teams to bring campaigns to life with in-depth analysis and insights.
Working closely with our global teams and our team at our sister agency Companion, you will have the opportunity to work on US and global projects with household name brands.
Responsibilities- Construct compelling data-led, in-depth insight stories and performance reports that provide a meaningful and client-relevant overview of past results and are used to inform future decisions and recommendations at both client and internal stakeholder level
- Pull, blend, monitor, quality control, analyze and visualise data from a variety of both first and third party sources (social, audience, paid media, brand lift, conversion etc) provide robust measurement setups bespoke to the client's needs and objectives.
- Build and monitor dashboards with Google Sheets and Data Studio to show campaign performance in real time.
- Keeping up to date with social media platform analytics updates to ensure work is always at the cutting edge of our industry.
- Support in building client relationships and join client calls to discuss campaigns, insights and key results.
- Proactively and independently manage multiple projects simultaneously and meet communicated deadlines.
- Help set KPIs, benchmarks and targets for each client.
- Work alongside Strategy, Client Services and Paid Media teams on US and global campaigns.
Skills & Experience- 3+ years relevant experience required
- Creative or social media agency experience preferred
- Experience with a range of measurement solutions, particularly ones pertaining to content/performance analysis or performance tracking
- Proficient in Google Sheets (advanced data analysis & visualisation), Looker Studio (or dashboarding in general) and SQL.
- Experience using and working with data from social media platforms (Instagram, Facebook, YouTube, Pinterest, TikTok), as well as other data sources such as paid media, Google Analytics/utm etc
- Experience with third party measurement solutions such as brand lift studies and sentiment analysis preferred
- Organised with high attention to detail
- Strong communication and presentation skills
- Ability to write clearly - without jargon - and construct compelling insight stories using all available first and third party data
Locations New York Remote status Hybrid
