Netchannels is looking to hire a full time Industry Analyst Relations Specialist for one of our clients. This is a long term engagement. Experience in the High Tech industry is required.
NOTE: this is
NOT a Business Analyst, Data Analyst, or Financial Analyst role.
Description:
The analyst relations team is responsible for setting and executing strategy to ensure both large and boutique analyst firms understand the client's capabilities and represent them accurately to the market and their end users. Tier 1 analyst firms are: Gartner, Forrester, IDC.
Job OverviewThis person will be responsible for sharing information, fostering relationships, gathering market insights, and shaping perceptions among the community of the client's key industry analysts. 80% of the job is to
program manage evaluations and ensure all deadlines are met to respond to RFI. 20% of the job is to take initiative communicating with stakeholders, interfacing with analyst firms, and reporting on metrics. This is not a senior level position.
Specific Responsibilities:- Manage the evaluations for MQ, Waves, and MarketScape and more RFIs.
- Work with Product Marketing to deliver quality and compelling information to the industry analyst community through an ongoing cadence of analyst briefings, inquiries and other engagements
- Respond to Requests for Information to complete research reports/whitepapers
- Review, summarize and track relevant research for internal stakeholders
- Facilitate analyst briefings, inquiries and engagements such as consulting days or analyst visits
- Create and maintain a research and engagement calendar
- Secure analyst quotes for press releases, blogs and other marketing materials
- Assist in planning and delivery of Analyst Conference with all members of the AR team
- Participate in and coordinate analyst interactions at conferences and other trade events
- Prepare analyst briefing books to inform the client's teams of recent analyst engagements and research prior to in person meetings
Qualifications:
- Experience in Technology is a must
- Experience managing evaluations is a must
- 5+ years experience in Analyst Relations
- Project management skills is a must
- Solid industry analyst relationships and a few references from firms or past employers
- Track record of executing on analyst relations programs in previous B2B companies
- Excellent oral and written communications skills
- Demonstrated ability to work with cross-functional organizations (sales, PR, social media, product, business development, and vertical marketing organizations)
- Bachelor's degree required.
- Some travel required to analyst conferences and team meetings
- Strong organizational skills
- Team player with strong interpersonal skills
