Analyst Relations Manager

SmartBear

$108K — $127K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-8+ years of experience in Analyst Relations, Product Marketing, or related B2B SaaS roles.
  • Proven success managing relationships with firms like Gartner, Forrester, and IDC.
  • Experience owning major analyst evaluations (e.g., MQ, Wave) with positive results.
  • Technical depth to discuss DevOps, APIs, and software quality credibly with analysts.
  • Strong skills in editorial and storytelling for high-quality analyst deliverables.
  • Experience building data-driven AR programs to measure success.

Responsibilities

  • Co-create and execute a global Analyst Relations strategy with Marketing Leadership.
  • Align analyst engagement with business priorities, partnering with Product Management and Sales.
  • Manage relationships with key analysts and coordinate a calendar of briefings.
  • Oversee execution of major analyst evaluations, ensuring high-quality submissions.
  • Refine messaging into compelling, analyst-ready narratives as the quality owner.
  • Track and report on AR KPIs to continuously improve program effectiveness.

Benefits

  • Career growth opportunities at every level.
  • Investment in your success and collaborative workspaces.
  • Encouragement to take your birthday off.
  • Holistic consideration of team wellbeing through People and Culture organization.
  • Celebration of diverse experiences and viewpoints for better outcomes.
Full Job Description
Analyst Relations Manager
• Co-create and lead SmartBear's global Analyst Relations strategy to continuously influence and improve analyst perception.
• Own relationships with key analyst firms, serving as both the primary orchestrator and a credible representative of SmartBear in analyst engagements.
• Reinvent and scale SmartBear's AR program, driving measurable impact on coverage, sentiment, and market positioning.

You will be expected to:
• Co-create and execute a global Analyst Relations strategy in partnership with Marketing Leadership.
• Partner closely with Product Management, Product Marketing, Sales, and PR/Communications to align analyst engagement with business priorities.
• Own and manage relationships with key analysts. Orchestrate an aggressive calendar of briefings and inquiries for yourself and for members of the extended team.
• Lead end-to-end execution of major analyst evaluations (e.g., Magic Quadrants, Waves), ensuring high-quality submissions and outcomes.
• Act as the final quality owner for analyst-facing content, refining and translating messaging into compelling, analyst-ready narratives.
• Define, track, and report on AR KPIs (coverage, sentiment, share of voice, and business impact), continuously improving program effectiveness.

We are looking for you if you have
• 6-8+ years of experience in Analyst Relations, Product Marketing, or related B2B SaaS roles.
• Proven success managing relationships with firms like Gartner, Forrester, and IDC and influencing analyst perception.
• Experience owning major analyst evaluations (e.g., MQ, Wave) and driving strong positioning outcomes.
• Ability to independently engage analysts as a credible representative of SmartBear, with sufficient technical depth to discuss DevOps, APIs, and software quality.
• Strong editorial and storytelling skills, with experience refining messaging into high-quality analyst deliverables.
• Experience building AR programs that have a data-driven approach to defining and measuring success.

Why you should join the SmartBear crew:
  • You can grow your career at every level.
  • We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
  • We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
  • We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically - the whole person.
  • We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.


Did you know?
  • Our main goal at SmartBear is to make our technology-driven world a better place.
  • SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
  • SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
  • We've won major industry (product and company) awards including SD Times, DeveloperWeek's Devies Award, the AI Breakthrough Award, and BuiltIn Best Places to Work.

At SmartBear, we believe transparency in pay is part of how we build trust-with our employees, candidates, and community. Our compensation philosophy is grounded in market competitiveness, internal equity, and rewarding impact.

We encourage candidates to view compensation as part of their total rewards experience at SmartBear. This includes performance-based bonuses for eligible roles, a generous benefits package that supports employees' health and well-being, and promotes work-life balance through flexible time off and hybrid work options. You can build your career at SmartBear through professional development opportunities, and an inclusive, collaborative culture where everyone can thrive.

Your SmartBear total rewards compensation package includes base salary and may also include a performance bonus plan. The base salary range for this role is listed below. Actual compensation is determined based on several factors, including relevant experience, skills, internal equity, and geographic location.

Estimated Base Salary Range

$108,000-$127,000 USD

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