Job Overview:Resident is seeking an experienced
Amazon Advertising Manager to help lead our Amazon advertising efforts for the Signature By Ashley brand. This role will primarily focus on optimizing and scaling our Sponsored Products, Sponsored Brands, and Sponsored Display, and DSP campaigns. You will be responsible for maximizing ROI and driving sales growth through strategic keyword targeting, bid management, and campaign structuring. Additionally, you will utilize Amazon Marketing Cloud (AMC) insights and audiences as secondary tools to enhance targeting precision and media efficiency across all Amazon advertising activities. Your expertise in Sponsored Ads will be foundational, with DSP and AMC supporting and amplifying your core search-focused strategies.
What You'll Be Doing:- Develop and execute comprehensive strategies for Amazon Sponsored Search campaigns across US and international marketplaces.
- Lead DSP execution across Amazon US and international marketplaces
- Use AMC to define and activate high-value audiences across DSP and Sponsored Ads
- Own AMC data ingestion and interpretation; Work with our data team on upload troubleshooting and connect insights to performance improvement across Amazon and DTC media
- Build scalable campaign structures with Pacvue and similar tools using rules-based automation and platform AI
- Partner with Marketplace and Data teams to translate AMC and ad data into actionable MTA, MMM, and reporting dashboards
- Optimize ad creative and troubleshoot performance blockers with internal and Amazon support teams
- Inform campaign strategy using competitor/category tools like Stackline, Helium 10, and Brand Insights
- Contribute to roadmap for scaling media mix and audience expansion using AMC findings
- Track weekly performance, adjust spend pacing, and report on ROI at path, audience, and tactic level
- Attend in-person Amazon QBR meetings
The responsibilities described above are not exhaustive. You may be asked, from time to time and as reasonably required by business needs, to perform other duties consistent with your skills and role, including work for or on behalf of our related entities. This job description does not constitute a contract of employment and may be modified at any time, subject to applicable law.
Qualifications/Skills:- Bachelor's degree in Marketing, Advertising, or related field
- 3+ years experience in Amazon advertising (DSP, Sponsored Products, Sponsored Brands, Sponsored Display)
- 2+ years experience using AMC for audience insights, attribution modeling, and multi-touch path analysis
- Experience using Pacvue or similar platform to automate campaign management
- Skilled at managing and troubleshooting ad creative on Amazon
- Strong analytical skills and ability to translate data into action
- Highly collaborative and detail-oriented with strong communication skills
- Able to manage multiple projects in a fast-paced environment
- Able and willing to attend in-person meetings per business needs
Preferred Qualifications:- Experience with furniture, mattress, or high-consideration purchase categories
- Familiarity with Performance Plus, Brand Insights, and Amazon A9 algorithm
- Experience using Stackline Atlas/Beacon, Helium 10, or similar tools for market intelligence
- Knowledge of retail media platforms like Walmart or Target Roundel is a plus
What We Offer (subject to eligibility requirements):
- Remote-first workplace (since 2016!)
- Competitive Salary
- Health, Vision & Dental Insurance
- HSA company contributions
- 401K with company match component
- Take what you need Paid Time Off
- Wellness benefits
- WFH office and cell phone/internet stipend
- A FREE MATTRESS plus an awesome Friends and Family discount!
If you reside in a state or location where pay transparency laws or regulations have been adopted please read the following: The salary for this position is $90,000 - $120,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at [redacted]
Ashley Digital is a privately-held company headquartered in Tampa, FL with offices in New York City, London and Tel Aviv. Learn more at: https://www.residenthome.com
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