What You're Applying forTriple Whale is looking for an AI Marketing Strategist to help ecommerce brands successfully adopt Moby, our AI teammate for marketing analysis, planning, and execution.
This is a customer-facing activation role for someone with strong performance marketing instincts, practical AI fluency, and the ability to help customers turn Moby into a trusted part of how they work. You will not be the long-term operator inside the customer's business. Your job is to enable the customer's own operators - founders, marketers, agencies, and growth teams to use Moby confidently and effectively.
What You'll Do- Lead customer activation for Moby, helping new users identify the first use cases most likely to create value.
- Translate each customer's goals, team structure, marketing motion, and growth challenges into practical Moby workflows.
- Enable customer operators to use Moby in their day-to-day work across paid media, measurement, creative, and growth planning.
- Coach customers on how to evaluate Moby's recommendations, ask better questions, and turn AI outputs into decisions.
- Be prescriptive during onboarding: diagnose opportunities, recommend workflows, and help customers build early trust in Moby.
- Maintain strategic relationships with customers to help them discover and adopt new Moby use cases over time.
- Identify repeatable activation patterns and turn them into playbooks the broader team can use.
- Partner with product, design, and engineering to share customer feedback and improve the Moby experience.
What You'll Bring- Hands-on experience in media buying, growth marketing, ecommerce marketing, or agency strategy.
- Familiarity with platforms such as Meta, Google, TikTok, Amazon, Shopify, Klaviyo, or similar ecommerce/growth tools.
- Strong understanding of marketing metrics like CAC, ROAS, MER, LTV, AOV, contribution margin, retention, and payback.
- Practical experience using AI tools such as Claude, ChatGPT, Perplexity, Cursor, Replit, Lovable, n8n, or similar systems.
- Strong communication skills and comfort working directly with founders, marketers, operators, and agencies.
- The confidence to be prescriptive without taking over: you can recommend what to do while teaching the customer how to operate.
- Curiosity, speed, and a collaborative attitude in a fast-moving environment.
- Bonus:
- Agency experience or experience managing multiple brands/accounts.
- Experience scaling DTC or retail brands.
- Familiarity with attribution, incrementality, MMM, or marketing measurement.
- Comfort with SQL or BI tools.
- Experience in customer success, solutions consulting, or performance marketing leadership.
#LI-Remote
