Reporting to the Senior Marketing Manager, Operations & Technology, the AI & Automation Manager will lead the development and implementation of AI-powered and automation-driven solutions that improve business efficiency, streamline processes, and support organizational growth.
This is a strategic, hands-on role responsible for identifying opportunities, building intelligent workflows, and delivering scalable technology solutions that drive measurable business impact across Marketing, Sales, Customer Experience, and Commercial teams.
What you'll do:AI Strategy, Governance & Adoption- Own the AI and automation strategy, roadmap, and priorities throughout the lifecycle , aligning initiatives with business objectives and commercial growth goals.
- Identify high-value AI opportunities across Marketing, Sales, Customer Experience, and Commercial functions, developing business cases, implementation plans, and measurable success criteria.
- Assess emerging AI technologies and recommend investments, pilots, and adoption opportunities based on business impact.
- Establish governance, standards, and guardrails for responsible AI usage, including data stewardship, security, compliance, and quality assurance.
- Partner with Data, IT, and business stakeholders to drive adoption, enablement, and long-term AI capability development.
Intelligent Automation Design & Delivery- Architect, build, test, deploy, and maintain automated workflows supporting campaign execution, lead management, customer journeys, reporting, and cross-functional business processes.
- Translate operational pain points into practical automation solutions using marketing automation platforms, workflow orchestration tools, AI capabilities, APIs, and low-code/no-code technologies.
- Design resilient workflows that account for data quality, error handling, exception routing, monitoring, and long-term maintainability.
- Evaluate workflow performance and business impact, continuously identifying opportunities to optimize, refactor, or expand automation capabilities.
- Maintain documentation, governance, and lifecycle management processes for all automation assets.
Funnel Intelligence & Revenue Process Optimization- Apply AI and automation capabilities to improve lead management, customer engagement, lifecycle progression, and conversion performance.
- Analyze customer journeys and revenue processes to identify inefficiencies and opportunities for intelligent automation.
- Monitor automated funnel processes and resolve issues impacting pipeline integrity, operational effectiveness, or reporting accuracy.
Automation Architecture & Data Orchestration- Own the automation and integration layer supporting the lifecycle, including workflow orchestration, trigger logic, business rules, data movement, and transformation processes.
- Partner with Data and IT teams to ensure automation solutions align with platform architecture and enterprise standards, recommending and implementing integration approaches using APIs, middleware, native connectors, and automation technologies.
- Identify integration gaps, process bottlenecks, and data integrity issues affecting business performance. Establish controls and monitoring practices that ensure reliable and accurate data flows across systems.
Cross-Functional Leadership & Enablement- Translate technical capabilities into business value, influencing strategy, prioritization, and investment decisions.
- Lead training, documentation, and enablement efforts that drive adoption and long-term organizational self-sufficiency.
- Partner with cross-functional stakeholders to deliver automation, process improvement, and technology transformation initiatives.
- Champion scalable, enterprise-minded solutions that support current operations and future business growth.
Perform other related duties as assigned.
What you bring:- Bachelor's degree in Marketing, Business, Communications, Technology, or a related field.
- 5-8 years of experience in sales, marketing operations, automation, marketing technology, business process improvement, or a related area.
- Proven experience designing and implementing complex automated workflows and AI-enabled solutions.
- Strong understanding of CRM systems, customer lifecycle management, lead management, and revenue process optimization.
- Experience with marketing automation platforms, workflow orchestration tools, APIs, integration technologies, and low-code/no-code solutions. Experience with Salesforce Agentforce would be considered an asset.
- Knowledge of AI, machine learning, automation best practices, governance, and responsible AI principles.
- Strong analytical, problem-solving, and stakeholder management skills.
- Ability to translate technical concepts into clear business value and recommendations.
- English proficiency is required to support the full North American business.
- Legal Authorization to work in the US and/or Canada is required. We will not sponsor individuals for employment visas now or in the future for this job opening.
Work Location: Preference is for candidates to be within a commutable distance to one of our office locations in Calgary, AB, Sainte-Catherine, QC, or in the Greater Toronto Area; however, we recognize that the right talent can thrive from anywhere-fully remote candidates will be considered for the right fit.
Salary: $97,700 - $122,100 annually (based on skills, experience, qualifications, and geography).
Eligible employees may earn performance-based incentives and have access to comprehensive benefits and retirement plans with matching contributions.
This posting is for a newly created position. We do not use AI tools in the selection process and do not request pay history.
