Agency Lead - LA, US

RZR Global Inc.

$90K — $130K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3 to 6 years of experience in agency partnerships or business development within ad tech or digital media
  • Proven track record of pipeline building and revenue closure through agency channels
  • In-depth knowledge of media agency structures and operations
  • Exceptional written communication skills for crafting personalized outreach
  • Proficiency with CRM tools, particularly HubSpot, and sales intelligence platforms
  • Hunter mentality focused on new business acquisition rather than merely maintaining relationships
  • Ability to succeed in a fast-paced, high-growth environment with little structure

Responsibilities

  • Own and activate a defined book of business within your market
  • Identify and prioritize new target agencies that align with RZR's client profile
  • Develop and execute a structured outreach strategy using various sales tools
  • Create personalized, insight-driven outreach for each prospect
  • Maintain an organized and documented sales pipeline
  • Generate qualified meetings and drive opportunities to closed revenue
  • Build relationships across various levels within agency organizations

Benefits

  • Ownership of your market from day one with a defined territory
  • Engagement in RZR's high-leverage growth channel with significant impact
  • Opportunity to work with an innovative AI-native programmatic platform
  • Competitive base salary plus performance-driven commission structure
  • Visibility and influence within a small senior team
  • Direct access to leadership and opportunities to drive initiatives
Full Job Description
Role Overview

RZR is hiring Agency Leads across three of the most agency-dense markets in the US: New York, Chicago, and Los Angeles. Each Agency Lead is a senior individual contributor on RZR's Agency Partnerships team, reporting directly to the Global Head of Agencies.

This role is built for a hunter-minded business development professional with deep fluency in the US media agency ecosystem. You understand how holding companies operate, how agencies buy mobile media, and how to build lasting commercial relationships across multiple levels of agency hierarchy. You own a defined book of business covering both holding company and independent agency relationships within your market, and you are responsible for activating and expanding RZR's footprint across those accounts.

The scope spans the full agency landscape: from holding company networks like WPP, Publicis, IPG, Omnicom, Dentsu, and Havas, to high-growth independent agencies that punch above their weight in mobile. This is not a passive relationship management role. You will drive pipeline, execute against revenue targets, and bring a proactive, research-driven approach to every outreach and engagement.
Key Responsibilities
Agency Pipeline Development
  • Own and activate a defined book of business spanning holding company and independent agency relationships within your market
  • Identify and prioritize net new target agencies based on brand portfolio fit with RZR's ideal client profile, across both holding company networks and high-growth independents
  • Build and execute a structured outreach strategy using tools including LinkedIn Sales Navigator, AppMagic, Sensor Tower, and sales intelligence platforms
  • Develop personalized, insight-driven outreach for each prospect - no spray and pray
  • Maintain a healthy and well-documented pipeline with accurate stage progression and forecasting
  • Generate qualified meetings and advance opportunities through to closed revenue
Relationship Building and Expansion
  • Multithread across agency organizations, building relationships with investment, activation, strategy, planning, and agency leadership
  • Expand RZR's footprint within existing agency relationships by identifying new teams, brands, and buying channels
  • Develop a deep understanding of each agency's organizational structure, decision-making hierarchy, and mobile media priorities
  • Maintain regular engagement cadences with key contacts to stay top-of-mind and informed on upcoming briefs and budget cycles
Market Presence and Brand Representation
  • Serve as the face of RZR within your city, owning the company's presence and reputation across the agency, brand, and ad tech community
  • Represent RZR at key industry conferences, events, and agency summits in your market, showing up consistently and with purpose
  • Use events strategically to open new doors, deepen existing relationships, and generate pipeline
  • Partner with the Global Head of Agencies on event strategy, pre-event outreach, and post-event follow-through
  • Bring back competitive intelligence and market signals from events and conversations
Operational Excellence
  • Keep your CRM (HubSpot) meticulously up to date: contacts, accounts, activities, pipeline stages, and notes
  • Document outreach strategies, meeting outcomes, and key learnings for each account
  • Provide accurate weekly pipeline updates and flag risks or acceleration opportunities proactively
  • Use data and market intelligence tools to inform prospecting and outreach
Internal Collaboration
  • Work closely with Growth Leads to ensure smooth onboarding of new agency accounts and support their initial scale
  • Partner with marketing and product to stay current on RZR's evolving capabilities and how to position them for agency audiences
  • Share best practices, outreach learnings, and competitive intelligence across the Agency Lead team
Required Skills and Experience
  • 3 to 6 years of experience in agency partnerships, agency sales, or business development within ad tech, mobile, or digital media
  • Demonstrated track record of building pipeline and closing revenue through agency channels
  • Deep understanding of media agency structure: holding companies, independent agencies, trading desks, and investment teams
  • Strong written communication skills, with the ability to craft compelling, personalized outreach that cuts through the noise
  • Proficiency with CRM tools (HubSpot preferred) and sales intelligence platforms (LinkedIn Sales Navigator or similar)
  • Hunter mentality: motivated by pipeline creation and new logo acquisition, not just relationship maintenance
  • Comfortable operating in a fast-paced, high-growth environment with minimal structure
Nice to Have
  • Familiarity with mobile measurement, programmatic buying, or app marketing ecosystems
  • Experience using AppMagic or Sensor Tower for prospect research
  • Existing relationships within holding company agencies in your market (WPP, Publicis, IPG, Omnicom, Dentsu, Havas)
  • Strong network within the independent agency community in your city
  • Prior experience at a mobile-first ad tech company or DSP
Why Join RZR in LA?
  • Own your market from day one: a defined territory, a direct line to the Global Head of Agencies, and the autonomy to build it the way you think is right
  • Step into one of RZR's highest-leverage growth channels - a single holding company relationship can unlock dozens of brand opportunities across multiple markets, and you will be the person building those relationships
  • Work with an AI-native programmatic platform that is scaling fast and genuinely differentiated in the mobile advertising space
  • Earn a competitive base plus commission structure where strong performance translates directly into meaningful upside
  • Be the face of RZR in your city: a presence at the events that matter, a known voice in your market, and a seat at the table as the US agency channel is built from the ground up
  • Join a small, senior team where your work is visible, your voice carries, and you have direct access to leadership that moves fast and values initiative
RZR Behaviors

RZR operates by eight core behaviours: Extreme Ownership • Move Fast • Drive for Excellence • Proactive Communication • Courage • Curiosity • Deliver Results • Manage Ambiguity

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