The RoleFront Row Group is seeking a highly strategic and entrepreneurial Manager to support our DTC Partnerships to lead the vision, development, and expansion of affiliate as a core growth channel across our portfolio of leading beauty and lifestyle brands.
This role goes beyond Amazon. While Amazon will remain a critical pillar, you will be responsible for defining and building a holistic affiliate ecosystem that spans DTC, marketplaces, and traditional retail partners - establishing affiliate as a full-funnel, cross-channel growth engine for our clients.
You will act as both a strategic leader and builder, responsible for shaping our affiliate offering, driving innovation, and scaling programs across multiple commerce environments. This is a high-impact opportunity to influence how Front Row approaches affiliate marketing as a capability and to elevate it into a key differentiator for the business.
Key ResponsibilitiesAffiliate Vision & Program Leadership- Own and define the affiliate strategy roadmap across Amazon, DTC, and retail channels, positioning affiliate as a core lever in client growth strategies.
- Build and scale multi-channel affiliate programs from the ground up, expanding beyond Amazon into DTC platforms, retail affiliate programs (e.g., Sephora, Ulta, Target), and emerging commerce ecosystems.
- Identify whitespace opportunities across affiliate channels and develop scalable frameworks for expansion across the client portfolio.
- Establish best practices, playbooks, and operational standards to support consistent execution and growth across brands.
Strategic Client Leadership- Serve as a senior strategic lead to clients, translating affiliate opportunities into broader business impact and long-term growth plans.
- Partner with brand leads and executive stakeholders to align affiliate strategy with overarching business objectives, including revenue growth, channel mix, and customer acquisition.
- Lead high-level performance reviews, presenting insights, forward-looking strategies, and investment recommendations to senior client stakeholders.
Growth, Innovation & Performance- Drive innovation across affiliates by testing and scaling new models, including creator commerce, retail media integrations, publisher partnerships, and paid affiliate strategies.
- Oversee performance across all affiliate channels, ensuring programs are optimized for incrementality, profitability, and long-term scalability.
- Develop forecasting models and investment frameworks to guide client decision-making and budget allocation.
- Continuously evaluate and optimize partner mix across creators, publishers, networks, and retail affiliates to maximize impact.
Cross-Functional & Organizational Impact- Partner cross-functionally with performance marketing, ecommerce, marketplace, and retail teams to integrate affiliate into broader omnichannel strategies.
- Collaborate with internal product and tech teams to evolve tracking, attribution, and reporting capabilities, particularly across fragmented affiliate ecosystems.
- Act as an internal thought leader, educating teams and contributing to the evolution of Front Row's affiliate capability and go-to-market positioning.
- Mentor and guide junior team members, helping build internal expertise and scalability within the affiliate function.
Requirements- 3+ years of experience in affiliate marketing, partnerships, or performance marketing, with a strong emphasis on program strategy and ownership.
- Deep expertise in the Amazon Associates and Influencer ecosystem, with demonstrated experience expanding beyond Amazon into DTC and/or retail affiliate programs.
- Proven track record of building and scaling affiliate programs across multiple channels, with measurable business impact.
- Strong understanding of affiliate platforms and ecosystems (Impact, Rakuten, etc) and evolving affiliate commerce trends.
- Highly analytical with experience in forecasting, incrementality analysis, and performance optimization.
- Exceptional client-facing skills, with the ability to influence senior stakeholders and translate strategy into action.
- Entrepreneurial mindset with a passion for building new capabilities and scaling them across an organization.
Benefits- Health, dental, and vision
- PTO
- Summer Fridays
- Wellness and commuter benefits
- Work with a fun, consultative team of experts
- Headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava
Location: NYC preferred (Open to Remote within the U.S.)
Salary: $90,000-$100,000Division Front Row US Locations United States Remote status Fully Remote Yearly salary $90,000 - $100,000 Employment type Full-time
