IA Financial Group

Advisor, Promotion and communication

IA Financial Group$80K — $95K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in marketing, communications, or a related field
  • Bachelor's degree in communications, business administration, or related discipline
  • Advanced proficiency in Excel and marketing tools like HubSpot and Power BI
  • Strong interest in artificial intelligence applications in marketing
  • Fluency in French and advanced English proficiency is required for communication

Responsibilities

  • Develop and execute multi-channel marketing strategies
  • Produce and coordinate advertising campaigns across digital and print
  • Plan, write, and distribute tailored communications to diverse audiences
  • Define and maintain key messaging consistency across all channels
  • Optimize content distribution and manage communication timelines
  • Analyze campaign performance and recommend improvements
  • Contribute to the evolution of marketing practices with AI integration
  • Coordinate logistics for marketing and sales events

Benefits

  • Flexible group insurance plans
  • Competitive retirement savings plan
  • Employee share purchase plan
  • Generous vacation and wellness days
  • Telemedicine services available
  • Employee and Family Assistance Program (EFAP)
  • Ergonomic furniture program provided
  • Performance bonus opportunities
  • Discounts on iA products available
Full Job Description
Job Description

As an Advisor, Promotion and communication, you will play a key role in developing and executing marketing strategies, drafting go-to-market plans, and delivering initiatives that support the achievement of business objectives.

This position is an excellent opportunity to showcase your expertise and fully leverage your potential within a caring and trusted organization. Here, people and their development are at the heart of our priorities, fostering an environment built on collaboration and innovation.

What you'll accomplish with us

As an Advisor, Promotion and communication, you will be at the core of our mission. Here are the main responsibilities:

  • Develop and execute multi-channel promotion, communication, and go-to-market plans;
  • Produce and coordinate advertising campaigns, mass email communications, and promotional content in both digital and print formats;
  • Plan, write, and distribute communications tailored to various audiences, including emails, articles, and presentations;
  • Define key messages and ensure consistency, quality, and alignment across all communications;
  • Integrate content into platforms, optimize distribution lists and communication calendars, and oversee production timelines and deliverables;
  • Analyze campaign and communication performance, including advanced use of Excel, and provide recommendations to support continuous improvement;
  • Actively contribute to the evolution of marketing and communication practices through automation, personalization, and extensive use of artificial intelligence;
  • Participate in change management initiatives related to products, tools, and business processes;
  • Plan and coordinate marketing and sales events, including logistics, advisor experience initiatives, customer engagement activities, and related documentation.

 

What could accelerate your success in this role

We are looking for someone who:

  • Demonstrates the ability to manage multiple projects simultaneously in a fast-paced environment;
  • Possesses excellent organizational skills, attention to detail, and a strong commitment to meeting deadlines;
  • Has strong analytical abilities, intellectual curiosity, and a continuous improvement mindset;
  • Has 10 or more years of experience in marketing, communications, or a related field;
  • Holds a bachelor's degree in communications, business administration, or a related discipline;
  • Has advanced proficiency with Excel and marketing tools such as HubSpot and Power BI;
  • Demonstrates a strong interest in artificial intelligence and the ability to integrate AI into day-to-day work practices;
  • Possesses a solid understanding of marketing practices and market dynamics.
  • Advanced proficiency in French, with the ability to communicate effectively in both verbal and written formats with French-speaking colleagues, partners, and stakeholders
  • Advanced level of English proficiency is required, as the incumbent will be expected to read, understand, and draft numerous business documents, participate in meetings, and collaborate with English-speaking sales teams on a daily basis.

 

Why you'll love working with us

  • A work environment where learning and development merge with a collective pursuit of excellence;
  • AI is in everyone's hands, empowering you to increase your personal effectiveness while supporting the organization's growth;
  • A healthy, safe, equitable, and inclusive environment where potential can be freely expressed and developed;
  • The opportunity to work in a hybrid environment supported by flexibility and access to inspiring and innovative workspaces.

 

Competitive Benefits

  • Flexible group insurance plans;
  • Competitive retirement savings plan;
  • Employee share purchase plan;
  • Vacation program, wellness days, and personal development days;
  • Telemedicine services;
  • Employee and Family Assistance Program (EFAP);
  • Ergonomic furniture program;
  • Performance bonus;
  • Discounts on iA products and much more.

 

Apply now and take the next step in your career, where your talent truly matters!

 

Still unsure about applying?

 

At iA, we believe in potential and value diverse experiences. If this role inspires you, take the leap and apply. Your place may be with us, and we look forward to getting to know you.

 

Location(s)Quebec / 1080, Grande Allee West

Other Possible Location(s)Montreal / 1981 McGill College Avenue
Company

iA Financial Group

Posting End Date2026-09-18

About IA Financial Group

IA Financial Group is a Canadian insurance and financial services company. The company offers a wide range of products and services including life and health insurance, mutual funds, securities, auto and home insurance, mortgages, and loans. IA Financial Group has been in business for over 125 years and has over 5,500 employees. The company is committed to sustainability and has been recognized for its efforts in this area. IA Financial Group is also committed to giving back to the community and has a strong corporate social responsibility program.
Learn more about IA Financial Group
Size
5,500 employees
Industry

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