Cloudinary

Advisor Consultant

Cloudinary$110K — $140K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1-4 years of high-activity financial services sales experience calling financial advisors
  • Strong grit and activity discipline for high-volume outbound sales
  • Ability to engage with sophisticated advisors, focusing on listening over pitching
  • High level of organization and process-driven mindset
  • Fluency with CRM tools like Salesforce or Hubspot is essential
  • Bonus: Experience with alternative investment sponsors or specific RIA-channel experience

Responsibilities

  • Execute 40-60 outbound touches daily through calls, emails, and LinkedIn
  • Deliver compelling first conversations explaining Flock's unique product
  • Qualify prospects and secure meetings with the Partnerships team
  • Manage all logistics for meetings, including confirmations and reminders
  • Maintain pipeline integrity in Salesforce for accurate tracking
  • Provide feedback on objections and competitive products to enhance team strategies

Benefits

  • Medical, dental, and vision insurance
  • 401(k) plan
  • Unlimited paid time off (PTO)
  • Equity in the company
Full Job Description
About the Role

We're hiring an Advisor Consultant to build Flock's advisor channel. If you've spent 1-4 years as an internal wholesaler or internal sales consultant at an alternative investment sponsor, you know exactly what this is. But our product is different: a direct 721 exchange into a diversified residential portfolio is a story most RIAs haven't heard. You won't be the fourth DST wholesaler to call this week.

Your job is to own top-of-funnel outreach to Registered Investment Advisors whose clients own appreciated rental real estate.This is a high-activity, high-discipline role, where you'll execute dozens of outbound touches per day, qualify genuine interest, and convert it into scheduled meetings with our Partnerships team. Success is measured by meetings booked and held each week, and over time, advisor relationships that mature into platform onboarding and client referrals.
What You'll Do
  • Execute systematic outreach: Run 40-60 touches per day (calls, emails, LinkedIn) against a targeted list of RIAs, maintaining a track record of activity discipline and rigor.
  • Deliver a credible first conversation: Explain what Flock's product is, which clients it fits, and why advisors are adding it to their toolkit-without a script and with the authenticity that comes from understanding tax-deferred real estate strategies.
  • Qualify and book: Identify which advisors are genuine prospects, disqualify fast, and lock in qualified meetings with our Partnerships team.
  • Own meeting logistics: Confirmations, reminders, reschedules, pre-meeting briefing notes-every meeting occurs because you made it happen.
  • Maintain pipeline integrity: Keep your Salesforce hygiene tight so the team has a real-time picture of what's working and what isn't.
  • Feed field intelligence back to the team: Surface objections you're hearing, competitive products advisors mention, gaps in your collateral. The feedback loop from you to product/marketing is tight-changes happen in days, not quarters.
About You
  • 1-4 years of high-activity financial services sales, with direct experience calling financial advisors. You've succeeded as an internal wholesaler, internal sales consultant, regional internal consultant, or equivalent. You know your daily touch volume and exactly where you're tracking to quota.
  • Grit and activity discipline: You're comfortable with-and energized by-high-volume outbound and the adversity that comes with it. You don't view rejection as a barrier; you view it as feedback.
  • Advisor EQ: You're credible on the phone with sophisticated counterparties. You listen more than you pitch. You understand that RIAs buy consultatively and do real due diligence.
  • Organized and process-driven: You run your book like a system, not a scramble. Salesforce hygiene, follow-up discipline, and pipeline discipline are table stakes for you.
  • CRM Fluency. You've leveraged a CRM like Salesforce, Hubspot, or similar as more than a contact book.
  • Bonus points: Experience at an alternative investment sponsor (DST, non-traded REIT, interval fund, QOZ, private placement, or alts platform). Specific RIA-channel experience. Ability to explain tax-advantaged real estate structures conversationally.

Even if you don't meet 100% of the qualifications, we recommend applying to the role!

Location: New York, NY

Compensation: $110-140k OTE, plus equity and benefits (medical/dental/vision insurance, 401k, and unlimited PTO).

About Cloudinary

Cloudinary is a cloud-based image and video management platform that provides a wide range of tools and services for developers, marketers, and businesses. The platform allows users to upload, store, manipulate, and deliver images and videos across multiple devices and platforms, with features such as image optimization, responsive delivery, and real-time image manipulation. Cloudinary was founded in 2011 and is headquartered in Mountain View, California. The company serves a wide range of customers, from small startups to large enterprises, across a variety of industries including e-commerce, media, and entertainment.
Learn more about Cloudinary
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500 employees
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