The Advertising Director is a sales leader charged with driving retail advertising revenue growth for The Post and Courier's York County expansion, our new digital and print start up. The Advertising Director should be highly customer-facing including both client meetings and time in the field. The Advertising Director should place a focus on driving new business through new client acquisition and the creation of sales initiatives. This position is charged with meeting or exceeding advertising revenue budgets from conceptualization to execution of revenue/sales initiatives, and developing deep relationships with key advertising clients.
Responsibilities will include, but not be limited to: - Achievement of monthly and annual revenue goals, growing total revenue as creatively and rapidly as possible.
- Emphasis on new business development and incremental account growth in the York County DMA, with consistent cold calling, cold emails, client needs assessments and long-term partnership presentations.
- Professionalism, and ability to be creative with a key focus on developing new business.
- Planning and executing creative ideas and sales strategies for events, promotions, and digital advertising campaigns.
- Exhibit strong understanding of digital marketing offerings, including but not limited to PPC, social, streaming TV, streaming audio, SEO, website development, etc.
- Input all client/prospect information and sales activity into Hubspot CRM and utilize Hubspot for pipeline management and sales activity/SOP management
- Participate in advertising department budgeting cycle for The Post and Courier- York County
- Represent The Post and Courier- York County at community and business meetings and events to meet and engage with key stakeholders and decision makers.
- Perform other duties as assigned by management
Education/Experience: - Bachelor's degree or higher in business, marketing, journalism, communications or related field preferred.
- 3-5 years of marketing or media sales experience required.
- Proven ability to meet revenue goals.
- Strong interpersonal skills and the ability to present research and proposals clearly.
- Excellent communication skills, both written and verbal.
- Excellent digital skills, including but not limited to social media, digital analytics and understanding of digital market trends.
- Candidate should be proficient with Microsoft office suite (Word, Excel, Powerpoint)
- Must reside in York County, SC DMA.
