The Ads Partnerships Lead (APL) is the single-threaded owner of advertising revenue and go-to-market strategy for assigned creator partnerships. This role exists to close a critical gap between creator partnerships and advertiser demand by owning what we sell, how we sell it, and how we win commercially.
We are seeking an APL to be the commercial architect and execution lead for a major creator partnership in the Wellness / Personal Growth category. This role is ideal for a commercially minded operator who thrives at the intersection of sales strategy, media monetization, and creator-led branded content. Existing commercial relationships with advertisers in the space are a strong plus.
Key job responsibilities
Go-To-Market & Commercial Strategy
• Define what we sell and how we win commercially for assigned creator partnerships.
• Build and maintain master sponsorship packages, including pricing logic, product mix, commercial terms, and SLAs, in partnership with the Commercial Strategy team.
• Own launch strategy for new shows and major tentpoles, including sales narratives, positioning, and operationalization (e.g., ensuring products are correctly set up and bookable in Salesforce).
• Identify and unlock incremental monetization opportunities beyond standard media, including new formats, experiential events, and bonus content.
• Ensure solutions are scalable, repeatable, and adopted by Sales.
Demand Generation & Sales Enablement
• Drive sales adoption of creator-specific packages and solutions.
• Partner with the Branded Content team to ensure collateral and RFP responses are revenue-optimized, on-strategy, and operationally feasible.
• Translate creator updates, new formats, and performance insights into clear, actionable sales guidance.
• Serve as the day-to-day revenue partner to sellers by removing friction, accelerating deal cycles, and strengthening advertiser confidence.
Revenue Performance, Forecasting & Accountability
• Own revenue forecasting, pacing, and pipeline health for assigned creator partnerships.
• Proactively surface gaps, risks, and trends, and act on them.
• Maintain accountability for overall partnership profitability, not just top-line revenue.
• Track lost or constrained revenue and partner with Partner Managers, Branded Content, and Commercial Strategy to close systemic gaps.
• Deliver a clear, data-backed sales performance narrative to leadership and creator partners.
Creator Partnership Management
• Partner closely with the Partner Manager (PM), who owns the holistic creator relationship.
• Hold creators accountable to commitments that directly impact advertiser demand and revenue outcomes, including timelines, deliverables, and adoption of ad products.
• Lead creator-facing conversations from a commercial perspective, balancing partnership health with business needs.
• Influence packaging, production decisions, and creative operations alongside Branded Content to improve revenue efficiency and yield.
BASIC QUALIFICATIONS
- Bachelor's degree or equivalent
- Experience developing detailed go to market plans
- Experience analyzing data to make business decisions
- 8+ years of experience in ad monetization, brand partnerships, or Sales / Revenue Operations.
- Strong understanding of branded content, sponsorships, and integrated media solutions.
- Experience working directly with Sales teams to drive adoption and close complex, high-value deals.
PREFERRED QUALIFICATIONS
- Experience using Salesforce (or other CRM tool) or BI tools
- Experience presenting to senior leadership
- Experience handling ambiguous or undefined challenges through strong problem solving abilities
- Experience monetizing creator-led or talent-driven IP.
- Familiarity with forecasting, pricing strategy, and yield optimization.
