The RoleThis role will lead the long-term strategic planning, optimization and governance of Adobe Real-Time CDP, including integrations with other platforms and data providers across the enterprise. The ideal candidate combines deep technical expertise with stakeholder-enablement experience and a passion for data-driven personalization and AI-enabled marketing.
The Main ResponsibilitiesPlatform Ownership & Strategy- Lead architectural strategy, implementation, and ongoing optimization of Adobe CDP within Adobe Experience Platform.
- Define and evolve data governance, identity resolution, and audience segmentation strategies in support of Growth Marketing efforts.
- Drive innovation and roadmap development for AI-ready capabilities across the platform.
Cross-Functional Collaboration- Coordinate cross-functional support across other engineers and technical resources using AEP and AEM products.
- Foster cross-functional collaboration with Marketing, analytics, IT, and external partners.
Integration & Activation- Oversee integration of Adobe CDP with Salesforce, Customer Journey Analytics, Adobe Journey Optimizer, and external data sources (e.g., Demandbase, ZoomInfo).
- Design and implement data ingestion pipelines using Adobe APIs, ETL tools, and native connectors.
- Ensure seamless activation of audiences across paid media, owned channels, and CRM.
Governance & Compliance- Enforce best practices in data privacy, security, and compliance (GDPR, CCPA).
- Maintain high standards for data quality, schema design (XDM), and identity graph configuration.
Optimization & Personalization- Support Adobe Target implementations for A/B testing, multivariate testing, and automated personalization.
- Collaborate with UX, content, and analytics teams to define hypotheses and test variants.
- Monitor performance, analyze results, and iterate based on insights.
What We Look For in a CandidateRequired Qualifications- 5 years of experience in Adobe Experience Platform and Adobe CDP.
- Proven track record in leading technical teams and delivering enterprise-scale personalization solutions.
- Deep understanding of Real-Time Customer Profile, Data Distiller, Segment Builder, Identity Graph, and Activation workflows.
- Strong experience with Salesforce integration and third-party data platforms (Demandbase, ZoomInfo).
- Proficiency in data modeling (SQL, JSON), XDM schema, and cloud architectures (Adobe Experience Cloud, AWS, Azure).
- Familiarity with front-end technologies (JavaScript, HTML, CSS) and tag management (Adobe Launch).
Preferred Qualifications- Adobe certifications (e.g., Adobe Target Business Practitioner, Adobe CDP Architect).
- Experience with Adobe Target.
- Experience with AI/ML models in marketing use cases.
- Knowledge of marketing automation platforms and campaign orchestration tools.
- Experience integrating Adobe stack with other enterprise platforms (Salesforce, DemandBase, LeanData).
- Working knowledge of API endpoints supporting the individual tools, including both ingestion and feed mechanisms. This is critical for enabling AI-driven capabilities and personalization strategies.
- Familiarity with Agile/Scaled Agile methodologies.
CompensationThis information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
Location Based Pay Ranges
$105,786 - $141,047 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY
$111,074 - $148,099 in these states: CO HI MI MN NC NH NV OR RI
$116,364 - $155,152 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA
Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.
Learn more about Lumen's:BenefitsBonus Structure
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Requisition #: 342077
