The Manager, Adobe Alliance is the operational engine of Code & Theory's Adobe co-sell motion. Working directly with the Group Director, Head of Alliances, you will drive the day-to-day execution that turns Adobe field relationships into registered, qualified, closed-won pipeline. This is not a strategy role with execution support - it is an execution role with strategic exposure. You will own deal registration, partner intelligence, account mapping, and field-team activation, while contributing to the broader narrative we are building with Adobe leadership.
You have lived inside the Adobe ecosystem at an agency. You know what a Solution Partner Program tier means in practice. You have submitted partner registrations, sat in QBRs, mapped accounts in Crossbeam, walked the Summit booth, and sent the follow-up emails the day after. You are ready to do that work again - at higher velocity, with sharper tools, and in support of an aggressive 2026 number.
WHAT YOU'LL DO- Own deal registration and Partner Portal hygiene across Adobe, ensuring every qualified opportunity is registered, current, and progressing
- Drive joint account planning with Adobe Account Executives, Partner Account Managers, and AVPs across priority verticals (FSI, Retail, Sports/Media)
- Maintain a live account map of Adobe field contacts, including org structure, coverage, and engagement history
- Support pre-event, on-site, and post-event execution at Adobe Summit, Adobe MAX, and quarterly Adobe field events
- Cross-reference C&T's open pipeline against Adobe's territory plans to identify co-registration and co-sell opportunities
- Build and maintain whitespace analyses using Crossbeam, BuiltWith, and HubSpot to surface Tier 1 target accounts
- Partner with C&T sales and account leads to package opportunities for Adobe field engagement (POI emails, sales sheets, joint pitch decks)
- Track and report on partner-sourced and partner-influenced pipeline weekly, with clear progression metrics
- Build and maintain the Adobe Partnership Intelligence Index - scoring contacts, accounts, and relationships across the Adobe field organization
- Monitor Adobe product, organizational, and field changes; translate them into actions for the C&T team
- Contribute to QBRs and executive briefings prepared for Adobe leadership
- Provide partner program support to emerging Tier 2 alliances (Sanity, Optimizely, Vercel) including registration, account mapping, and field outreach
- Help design lightweight operational rhythms for each Tier 2 partner that scale without adding headcount
WHAT YOU'LL NEED- 4-7 years in partner, alliance, or channel management - with at least 2 years owning the Adobe partnership directly at an agency or systems integrator
- Experience inside the Adobe Solution Partner Program at a top-tier digital, brand, consulting, or services firm (e.g., Merkle, Razorfish, Huge, R/GA, Critical Mass, AKQA, Deloitte Digital, Accenture Song, Bounteous, Rightpoint, Material, DEPT, Perficient, Slalom, Capgemini, Cognizant, VML, Wunderman Thompson)
- Proven pipeline contribution and ability to speak specifically to deals you registered, accounts you opened, or co-sell motions you ran, with revenue numbers attached
- Working knowledge of Adobe Experience Cloud (AEM, Workfront, Marketo, Customer Journey Analytics, Real-Time CDP, GenStudio, Firefly) and the Adobe Partner Program structure (registration mechanics, tiering, MDF, Sales Center)
- Comfort with Crossbeam (or Reveal), HubSpot or Salesforce, Excel/Google Sheets at a power-user level, and the kind of partner ops work that lives in spreadsheets, trackers, and follow-up emails
- Comfort in front of Adobe AEs, PAMs, and AVPs, and equally comfortable in front of C&T senior leadership
NICE TO HAVE- Prior experience at Adobe (in partner programs, services, or sales)
- Vertical depth in Financial Services, Retail/CPG, or Sports/Media
- Familiarity with one or more Tier 2 partners we are scaling: Sanity, Optimizely, Vercel, Contentful
- Based in the New York metro area, or willing to be in-market regularly for client meetings, Adobe events, and team offsites
The target range of base compensation for this role is $145,000 - $175,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
