Admissions / Marketing Director

Trio Healthcare

$80K — $95K *
Hospitals & Medical Centers
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • At least 2 years of experience as an Admissions and Marketing Director in a skilled nursing facility
  • Knowledge of skilled nursing admissions processes and regulations
  • Familiarity with Medicare, Medicaid, and commercial insurance
  • Proficiency in marketing and external sales strategies
  • Strong communication skills, both verbal and written
  • Experience with computer literacy and paperwork completion
  • Familiarity with Richmond area hospitals and senior organizations preferred

Responsibilities

  • Manage the pre-admission and admission process for patient referrals
  • Convert referrals into admissions for the facility
  • Collaborate with facility personnel to ensure smooth patient transitions
  • Conduct external sales and marketing calls for gaining referrals
  • Perform face-to-face calls with case managers, social workers, and other healthcare professionals
  • Complete all admissions paperwork with patients and families
  • Work towards achieving a target of 5-8 sales calls per day

Benefits

  • Comprehensive benefits package
  • Robust incentive plan
  • Competitive compensation based on experience
Full Job Description
Elizabeth Adam Crump Health and Rehab, a 180 bed skilled nursing and rehabilitation center located in Glen Allen (Richmond), Virginia, is recruiting for a dynamic and driven Admissions and Marketing Director. The Key responsibilities of the position include managing the pre-admission and admission process for patient referrals and converting referrals into admissions for the facility. The Admissions and Marketing Director will work closely with facility personnel to ensure a smooth transition of the patient to the facility. Knowledge of the admissions process for skilled nursing facilities is preferred, along with understanding of Medicare, Medicaid and commercial insurance. The Admissions and Marketing Director also conducts external sales and marketing calls in an effort to gain referrals and admissions. These included face-to-face marketing calls to case managers, social workers, discharge planners, physicians and other healthcare professionals. The ideal candidate will have at least 2 years of experience as an Admissions and Marketing Director in a skilled nursing facility, along with marketing experience. Strong familiarity with Richmond area hospitals, physicians and senior organizations is a plus. LPN preferred but not required. We offer a competitive compensation and benefits package along with a robust incentive plan.

Position Summary:

The job will require working with the Administrator and the Director of Nursing and other facility team members to admit residents into the facility according to established policies and procedures. The key responsibilities of the position include managing all incoming referrals and admissions to the facility. This includes working closely with referral sources, which include hospital case managers, social workers, physicians and community referral sources. Tasks will include completion of all admissions paperwork with the patient and/or family.

The role also includes external sales and marketing efforts that include face-to-face sales calls with medical and community organizations and referral sources, with the goal of 5-8 sales call per day.

Knowledge of the admissions process for skilled nursing facilities is required, along with knowledge of Medicare, Medicaid and commercial insurance.

Must have good communication skills with the capability to articulate ideas verbally and through writing, computer literacy, and the ability to meet deadlines and conform to organizational policies. Prefer someone with marketing experience.

Must have minimum of 2 years work experience to be considered for the position. Familiarity with area hospitals, physicians and senior community organization is required. LPN is preferred.

The company offers completive salary and benefits, including bonus plan. Salary will be based on experience.

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