Job Type
Full-time
Description
THE ROLE The Account Manager will be the primary point of contact for a dedicated roster of client relationships (universities, agencies of record), with a focus on retention and sustainable budget growth through development and execution of performance marketing campaigns.
DUTIES/RESPONSIBILITIES- Serve as the primary liaison between Archer and clients providing thought leadership, on-going communication, monthly/quarterly media plans, and campaign performance analysis
- Identify and initiate opportunities to cross sell and upsell clients on company products and services
- Manage campaign budgets on a monthly basis, ensuring adherence through technical platforms and identifying/communicating additional opportunity where available
- Monitor, analyze and troubleshoot campaign performance through technical platforms and performance data; develop strategies to meet client goals and grow campaigns/client partnerships Understand client business objectives, marketing strategy, ROI goals, program offers, competitive landscape, target demographics etc.
- Drive monthly processes including planning/forecasting, changes to campaign structure, invoicing/follow-up on receivables etc.
- Manage all aspects of new client relationships including onboarding/integrations process through ongoing management
LEADERSHIP RESPONSIBILITIES- Oversee management of dedicated client partnerships
REQUIRED KNOWLEDGE/SKILLS/ABILITIES - 3+ years of experience in Lead/Inquiry generation in the EDU vertical
- Prior established relationships and strong understanding of marketing vocabulary (CPL,CPA,CPS etc.)
- General knowledge of MS Office (Word, PowerPoint, especially Excel - filters/VLOOKUP/pivot table, Google suite. Able to work with large set of data across various LMS/CRMs
- Ability to translate performance data into business insights and action; summarize and share succinctly
- Demonstrate critical thinking, decision making and problem-solving skills
- Strong ability to speak articulately and credibly, effective presentation & writing skills
- Strong customer service and ability to build relationships with individuals at all levels
- Excellent time and project management; highly attentive to detail
- Strong sense of urgency and initiative
EDUCATION, EXPERIENCE, LICENSES OR CERTIFICATIONS- Bachelor's degree
- 3+ years of account management experience in higher education and/or performance marketing experience
PREFERRED QUALIFICATIONS - Experience with Salesforce, Velocify or similar sales/CRM applications
- Prior experience in research, analysis, cross-tabulation analysis
WORKING CONDITIONS - Some travel to clients and/or conferences Travel 1-3 times/year including partner visits, conferences and/or company events
- Work sometimes requires nights, weekends and on-call as part of the job. Lift up to 20 pounds for movement of boxes/materials as needed for conferences
THE BENEFITSAt Archer, we believe empowered employees have the most fun and do their best work, so we strive to offer a competitive benefits package to allow just that. Our comprehensive benefits package includes medical, dental and vision plans, as well as paid time off and sick days. Here are just a few more of the benefits you'll enjoy as an Archer team member.
- Invest in your future: 401k plans and a full contribution match up to 4%.
- Prioritize your family: Up to 12 weeks of parental leave with 6 weeks paid, following the birth, adoption, or foster care placement of a child.
- Never stop learning: Receive up to $5,250 per year in tuition reimbursement for continuing education.
- Balance work and life: We offer a flexible working environment and schedule that empowers you to do your best work. Our teams work across all time zones in the US.
Visit archeredu.com to learn more.
Salary Description
$70,000 - $95,000 / Annual salary
