Gannett Co Inc

Account Executive | Outside Sales | Digital Marketing & Advertising

Gannett Co Inc • $91K — $100K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of B2B sales experience with a focus on new business development and account growth.
  • Ability to navigate a full-cycle, consultative sales process from discovery to closing.
  • Proficient in prospecting across multiple channels: phone, email, social media, and networking.
  • Experience with CRM tools for disciplined pipeline management and sales tracking.
  • Familiarity with digital marketing solutions like search and social is preferred.
  • Strong communication skills with a capacity for building relationships and credibility with clients.
  • Proficiency in Microsoft Office and emerging AI tools.

Responsibilities

  • Cultivate a strong pipeline through prospecting via calls, emails, and networking activities.
  • Balance acquiring new clients with managing and expanding existing accounts within your territory.
  • Conduct detailed discussions to uncover clients' marketing challenges and growth objectives.
  • Develop and deliver tailored marketing proposals that align with client strategies and budgets.
  • Manage the complete sales process, ensuring accurate tracking and forecasting in the CRM system.
  • Coordinate with internal teams to ensure successful execution and client satisfaction.
  • Engage in post-sale performance discussions to foster renewals and broaden client offerings.

Benefits

  • 401(k) with company match
  • Opportunities for career progression
  • Flexibility in a hybrid work environment
  • High-performance culture with recognition and incentives
  • Comprehensive health, dental, and vision coverage
  • Unlimited MTO time off, including paid holidays
  • Structured onboarding process
  • Ongoing coaching from experienced leaders
  • Access to industry-leading marketing tools and resources.
Full Job Description
|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|

Integrated Media Specialist (Account Executive) - Outside Sales

Join one of the nation's leading digital marketing organizations and help local businesses grow through SEO, search marketing, social advertising, OTT, websites, reputation management, and more. You'll own your territory, build client relationships, and earn uncapped commissions backed by the trusted reach of the USA TODAY Network.

Territory-Based | Hybrid | Client-Facing Market Role

Company: LocaliQ, powered by the USA TODAY Network
Location: Outside Sales, territory-based role in Knoxville, TN | Hybrid (Mix of Remote/ In-Office + In-territory)

Why This Role Stands Out:
  • Competitive base salary with uncapped commission and strong earning potential
  • Contests, and recognition programs for top performers
  • Consultative, full-cycle sales role with ownership from first conversation through long-term account growth
  • Hybrid flexibility with autonomy to manage your schedule and territory
  • Strong onboarding, coaching, and sales enablement to support a successful ramp
  • Access to an extensive mix of digital and traditional marketing solutions, enabling consultative, end-to-end strategies tailored to each client's growth objectives
  • Career progression into senior sales and leadership roles
  • Backed by marketing expertise, post-sale specialists, and industry-leading tools


About LocaliQ

At LocaliQ, part of USA TODAY Co., we help businesses grow by bringing together advanced marketing technology, trusted audience reach, and the expertise to turn it into results. In this role, you'll work at the intersection of digital marketing and one of the most trusted media networks in the country-helping businesses connect with customers across the full marketing funnel.

You'll partner with clients to understand their goals, build strategies that combine performance-driven digital solutions with the reach of the USA TODAY Network, and deliver measurable outcomes. This is an opportunity to be part of a team that doesn't just sell products. We bring together the right mix of solutions to drive real business growth.

About the Role

Our Integrated Media Specialist role is a consultative, relationship-driven sales position for someone who loves owning the full sales cycle-from net-new prospecting through long-term account growth-and who thrives in both hunting and managing client relationships.

In this role, you will actively hunt for net-new business, while also managing, growing, and expanding an ongoing book of clients. You'll create tailored marketing strategies, guide businesses from first conversation through ongoing performance discussions, and continually identify opportunities to deepen partnerships over time. You'll act as a trusted marketing partner-not a transactional seller-balancing new business development with retention, upsell, and account expansion to drive long-term client value.

Our Integrated Media Specialist role is partnered with a post-sales team that manages campaign performance, optimizes results, and prepares reporting. Additional support resources are available, including the Data and Insights team, Client Strategists, and other product-specific resources.

In your first 90 days, you'll gain confidence in LocaliQ's solutions, tools, and sales approach while building meaningful prospecting and discovery habits. By the end of this period, you'll be owning your territory and sales cycle end-to-end, with the support and coaching needed to set you up for long-term success.

What You Will Do
  • Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline.
  • Manage and grow a territory by balancing new business development, client retention, and account expansion.
  • Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities.
  • Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals.
  • Own the full sales cycle-from initial outreach through close-while maintaining accurate CRM activity, pipeline management, and forecasting.
  • Partner with internal account management, creative, and strategy teams to support strong client outcomes.
  • Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth.


Qualifications
  • 3+ years of B2B sales experience with success in new business development, account growth, or business development roles (experience level may vary by market and role level; Recruiter to update).
  • Ability to run a full-cycle, consultative sales process-from discovery through proposal, negotiation, and close.
  • Strong prospecting skills across phone, email, social, networking, and relationship-based outreach.
  • Experience using CRM and sales tools with disciplined pipeline management and follow-up.
  • Comfort learning and discussing digital marketing solutions such as search, social, display, and video (direct experience is a plus, not required).
  • Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients and stakeholders, influencing decisions through clear data-driven recommendations.
  • Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity.
  • Valid driver's license and vehicle insurance


Who Thrives Here

High performers in this role are resilient, self-motivated, strategic and creative minded and competitive, with a strong drive to outperform and continuously take on greater impact. They are coachable and highly self-directed, comfortable initiating outreach, staying organized, asking thoughtful questions, and using data and tools to work efficiently. Energized by real-time results, they handle rejection well and maintain full ownership of their performance and trajectory.

Benefits

We believe high performance should be recognized and supported through compensation, development, and real opportunity to grow your skills.
  • Competitive base salary + Uncapped commission opportunity (first year earnings at Goal $91,666-$100K+)
  • 401(k) with company match
  • Career progression opportunities
  • Flexibility and autonomy in a hybrid/remote work environment
  • High-performance culture with recognition, incentives
  • Comprehensive health, dental & vision coverage options and more
  • Unlimited MTO time off, including paid holidays
  • Structured onboarding to get you ramped fast
  • Ongoing coaching from experienced leaders
  • Access to industry-leading tools, resources, and marketing expertise

Step into a territory where you can own the full sales cycle, bring smart marketing solutions to the table, and be recognized for the results you deliver. If you're ready to grow your career and be part of a high-performing team, we encourage you to apply.

#LI-SD1 #LI-Hybrid

About Gannett Co Inc

Gannett Co., Inc. is a media company that was founded in 1906. The company is headquartered in McLean, Virginia and operates over 250 daily newspapers across the United States. Gannett Co. also owns and operates various digital media properties, including USA Today and several local news websites. The company's newspapers cover a wide range of topics, including local news, sports, and entertainment. Gannett Co. is committed to providing high-quality journalism and has won numerous awards for its reporting.
Learn more about Gannett Co Inc
Size
16,300 employees
Market Cap
$300.9 million
Industry
Net Income
-$670.4 million
Founded
1906
5 Year Trend
+20.6%
Revenue
$3.4 billion
NASDAQ

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