About this role:

This position within the In-House Agency () will drive revenue growth, customer engagement, and marketing efficiency through data-driven campaigns, dynamic content, and performance marketing strategies. This individual contributor will translate business priorities into scalable marketing programs, automated customer journeys, and measurable execution plans across channels. The person in this role will align marketing, creative, channel, analytics, technology, and risk partners to accelerate personalization, optimization, and enterprise-scale delivery. This position will improve campaign effectiveness through audience intelligence, experimentation, automation platforms, and continuous performance measurement.

This role follows a hybrid work schedule and can sit in Charlotte, NC or Minneapolis, MN. The Wells Fargo job profile is Senior Marketing Consultant.

In this role, you will:

• Performance Marketing: Drive performance marketing campaigns across paid, owned, and earned channels to achieve business outcomes

• Marketing Strategy: Translate business priorities into strategies, briefs, and multichannel execution plans

• Stakeholder Presentations: Present campaign strategies and creative recommendations tied to audience and business goals

• Cross-Functional Alignment: Align marketing, creative, analytics, tech, and risk partners on execution

• Audience Strategy: Develop audience segments, dynamic content, testing plans, and success metrics

• Content Personalization: Guide scalable content and personalization across digital customer journeys

• Marketing Automation: Enable marketing automation, content orchestration, and AI-enabled workflows

• Campaign Experimentation: Lead experimentation across audiences, journeys, messaging, offers, and content variations

• Performance Analytics: Analyze marketing performance and optimize spend, targeting, and conversions

Required Qualifications:

• 4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience driving performance marketing campaigns across paid, owned, and earned channels

• Experience translating business priorities into multichannel marketing strategies and plans

• Experience presenting campaign recommendations supported by audience and performance data

• Experience developing dynamic content, audience segmentation, and personalization programs

• Experience using marketing automation and content orchestration platforms at scale

• Experience analyzing campaign results and optimizing targeting, spend, and conversion

Office Locations & Pay Ranges:

• 401 South Tryon Street - Charlotte, NC ($87,000 to $140,000)

• 600 South 4th Street - Minneapolis, MN ($96,000 to $154,000)

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

Posting End Date:

*Job posting may come down early due to volume of applicants.