ResponsibilitiesWhat you will do:
- Serve as the senior day-to-day client lead and trusted advisor, building executive-level relationships and providing strategic counsel that drives client business objectives.
- Lead the development of integrated marketing strategies and creative briefs, partnering with Strategy, Creative, Analytics, and senior leadership to deliver impactful campaigns.
- Oversee complex, multi-channel campaigns from conception through execution, ensuring strategic alignment, operational excellence, and measurable business results.
- Champion work that effectively connects with multicultural audiences, with a particular focus on U.S. Hispanic and African American consumers and culturally relevant marketing approaches.
- Provide leadership across cross-functional teams, fostering collaboration among Account, Creative, Strategy, Production, Media, and Project Management teams.
- Lead client meetings, business reviews, and presentations, confidently presenting strategic recommendations, performance results, and growth opportunities.
- Identify opportunities to expand client partnerships through organic growth, new initiatives, and innovative marketing solutions.
- Monitor campaign performance, consumer insights, and market trends to develop data-driven recommendations and optimize future initiatives.
- Drive financial accountability across accounts, including budget oversight, forecasting, profitability management, scope development, and billing accuracy.
- Ensure teams are effectively managing timelines, deliverables, and resources while proactively mitigating project risks.
- Collaborate with agency leadership on resource planning, account health, and business development initiatives.
- Integrate emerging AI technologies into daily workflows to support innovation, automation, and operational excellence.
QualificationsWhat you need to succeed:
- 8+ years of advertising agency experience, including significant client leadership responsibilities and experience managing complex integrated marketing programs.
- Required experience developing and leading campaigns targeting Hispanic/African America/Multicultural audiences.
- Experience managing bilingual creative development and production.
- Proven track record of building trusted client relationships and leading strategic business conversations with senior stakeholders.
- Strong understanding of integrated marketing disciplines, including digital, social, experiential, content, CRM, video, and traditional media.
- Demonstrated success managing large budgets, scopes of work, forecasts, and agency profitability.
- Exceptional presentation, communication, and storytelling skills with the ability to influence decision-makers and inspire internal teams.
- Experience leading cross-functional teams and mentoring junior and mid-level account professionals.
- Strong analytical and problem-solving skills with the ability to translate performance data into actionable business recommendations.
- Proficiency in Microsoft Office, Google Workspace, and project management platforms.
- Strategic thinker with a proactive, solution-oriented mindset and a passion for delivering outstanding client service and business results.
- Fluent in both English and Spanish.
- Currently based in the Detroit Metro area or open to relocating.
