Account Director, Lifestyle & Design

The Independents

$100K — $120K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of senior-level PR experience in art, design, luxury lifestyle, and culture, preferably within an agency setting.
  • Established relationships with top-tier media and cultural influencers.
  • Demonstrated ability to secure impactful media coverage and awards.
  • Strong strategic thinking and creative abilities for developing compelling narratives.
  • Exceptional client counseling skills with a focus on trust and expectation management.
  • Proven leadership experience in mentoring and developing junior team members.
  • Highly organized and adept at managing complex projects in fast-paced environments.

Responsibilities

  • Act as a senior strategic advisor, translating cultural intelligence into communications opportunities.
  • Develop and execute PR programs to enhance brand visibility during key events.
  • Cultivate relationships with influential media and cultural figures for high-impact coverage.
  • Represent clients at major industry events and cultural moments.
  • Build strong partnerships with clients through proactive PR strategy and creative storytelling.
  • Lead and mentor account teams to foster a collaborative and ambitious culture.
  • Oversee and execute impactful campaigns, including experiential activations and partnerships.
  • Identify emerging trends and cultural conversations to inform client strategies.
  • Contribute to agency growth by developing strategic recommendations and pitches.
  • Measure campaign impact through qualitative storytelling and quantitative metrics.

Benefits

  • Hybrid office schedule providing flexibility.
  • Comprehensive medical, dental, and vision coverage.
  • 401K plan with employer matching.
  • Commuter benefits to assist with travel costs.
  • Paid time off including vacation, personal days, and sick days.
  • Company-wide closure during the last week of the year, promoting work-life balance.
  • Observance of 10 federal holidays.
Full Job Description
To help support our future growth as an agency, we are looking for an Account Director, Lifestyle - Art & Design, Culture and Hospitality to join our team based in our New York office.

Key Responsibilities
  • Act as a senior cultural and strategic advisor to clients, bringing an informed point of view on the evolving art, design, media and lifestyle landscape and translating cultural intelligence into timely, ownable communications opportunities.
  • Develop and lead strategic PR programs that elevate brand visibility and drive commercial impact across product launches, brand announcements, showroom openings, experiential moments and key cultural and industry milestones.
  • Cultivate and leverage deep relationships with journalists, editors, digital platforms, tastemakers and cultural voices across art, design, architecture, interiors, lifestyle and culture to secure high-impact coverage, awards and long-lead opportunities.
  • Serve as a trusted brand ambassador within the art, design and cultural communities, representing clients at press previews, trade fairs, industry events, cultural moments and other key industry platforms.
  • Build strong, consultative client partnerships, delivering thoughtful counsel, proactive PR strategy, trend intelligence and creative storytelling that aligns brand positioning with business objectives.
  • Lead and mentor account teams, fostering a collaborative, detail-oriented and creatively ambitious culture while actively supporting the professional development of junior and mid-level talent.
  • Oversee the planning and execution of high-impact campaigns and moments, from press previews and showroom openings to cultural partnerships, experiential activations and influencer/editor engagements.
  • Identify emerging trends, cultural conversations and media opportunities, translating them into compelling narratives and proactive ideas that build relevance, visibility and differentiation for clients.
  • Contribute to agency growth and new business, identifying opportunities, developing strategic recommendations, contributing to pitches and leveraging industry relationships and market intelligence to help win and grow accounts.
  • Measure and communicate campaign impact, balancing qualitative storytelling and brand impact with quantitative media metrics to demonstrate progress against client objectives and commercial goals.


Key Attributes
  • Proven senior-level PR experience across art, design, architecture, interiors, culture and/or luxury lifestyle, ideally within an agency environment.
  • Deep, active relationships with top-tier media across design, art, architecture, culture and lifestyle, with a demonstrated ability to secure meaningful, high-impact coverage.
  • Strong cultural fluency and point of view, with an ability to identify emerging trends, cultural conversations and unexpected connections that can create relevance for clients.
  • Strategic and creative thinker who can translate business objectives and brand positioning into compelling narratives, campaigns and proactive media opportunities.
  • Exceptional client counselor who can build trust, challenge constructively, manage expectations and confidently lead senior client conversations.
  • Natural storyteller and excellent writer/presenter, able to distill complex ideas into clear, compelling narratives and presentations.
  • Strong team leader and mentor, with experience managing, developing and motivating junior and mid-level talent.
  • Commercially minded and entrepreneurial, with the ability to identify opportunities, contribute meaningfully to new business and help grow existing accounts.
  • Highly organized and solutions-oriented, comfortable managing multiple complex projects, priorities and stakeholders in a fast-paced environment.
  • Genuinely passionate about art, design and culture, with an active curiosity about the people, ideas, places and movements shaping the landscape.


What We Offer
  • Salary: $100k-$120k
  • Hybrid Office Schedule
  • Medical, Dental, and Vision plans
  • 401K Employer Match program
  • Commuter Benefits
  • Paid Time Off including Vacation Days, Personal Days, Sick Days, and additional Comp Days
  • Company-wide closure last week of the year
  • 10 Federal Holidays Observed


At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.

Division KARLA OTTO Department Lifestyle, Communications Locations New York - Mercer Street Remote status Hybrid

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