Job DescriptionThe Account-Based Marketing Specialist supports the execution of targeted marketing programs for strategic and global accounts, helping drive customer growth through coordinated, customer-centric initiatives. This role partners closely with account teams and cross-functional marketing stakeholders to develop and deliver high-impact campaigns, messaging, and sales enablement materials. With a strong focus on execution, stakeholder alignment, and project coordination, the position ensures marketing activities are effectively planned, launched, and optimized to enhance customer engagement and business outcomes.
Responsibilities- Execute account-based marketing campaigns for strategic and global accounts
- Partner with Account Managers and cross-functional teams to support customer initiatives
- Coordinate projects, timelines, and deliverables to ensure successful execution
- Develop and align customer-facing content and messaging
- Support sales enablement with account-specific materials
- Track campaign performance and identify improvement opportunities
- Ensure consistency, quality, and alignment across all marketing activities
Qualifications- Bachelor's degree in Marketing, Business, Communications, or related field
- 3-5 years of experience in B2B marketing, campaign execution, or ABM support
Experience working in cross-functional, matrixed environments - Account-Based Marketing & Execution
- Working knowledge of ABM concepts and marketing campaign execution
Ability to support account plans through coordinated marketing initiatives - Project Coordination (Critical): Strong ability to manage timelines, stakeholders, and deliverables
Experience coordinating projects across multiple teams - Communication & Stakeholder Management: Excellent written and verbal communication skills
Ability to translate complex or technical topics into clear, customer-friendly messaging
Comfortable interacting with senior stakeholders and account teams - Collaboration: Strong teamwork and relationship-building skills
Ability to operate effectively in a matrix organization - Ability to track performance and interpret data
Capable of translating insights into actionable improvements - Digital & Marketing Knowledge: Basic understanding of digital marketing channels and performance metrics
Experience supporting content and campaign development
Nice-to-Have- Experience supporting global or strategic accounts
- Experience with content localization and regional adaptation
- Exposure to technical or scientific industries
Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $70,200 to $93,600 USD and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 10% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).
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