PagerDuty

Account Based Marketing Manager

PagerDuty$114K — $172K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of B2B marketing experience
  • 5+ years in account-based marketing for a global B2B SaaS company
  • Experience collaborating with Sales for marketing campaigns
  • Track record of implementing data-driven programs
  • Strong analytical skills with knowledge of B2B marketing metrics

Responsibilities

  • Collaborate with Sales and Customer Success to identify target accounts and set revenue-driving goals.
  • Develop and execute multi-channel ABM programs autonomously.
  • Coordinate with Marketing Operations for effective ABM tools and audience targeting.
  • Track and measure program performance, providing insights to stakeholders.
  • Create scalable processes to expand PagerDuty's ABM program globally.

Benefits

  • Comprehensive benefits package
  • Flexible work arrangements
  • Company equity and employee stock purchase program
  • Generous paid vacation and holidays
  • Paid parental leave up to 22 weeks for primary caregivers
Full Job Description
PagerDuty is seeking a dynamic Account-Based Marketing Manager to join our Marketing team. In this role, you will implement targeted campaigns and tactics to drive pipeline growth from a strategically curated list of key accounts. Working closely with Sales and Marketing, you will adopt a data-driven approach, consistently testing and evaluating campaign performance to ensure success. This is an exciting opportunity to lead strategic marketing initiatives that align with our vision and business objectives. The ideal candidate has a proven track record of managing and scaling integrated B2B SaaS ABM campaigns, leveraging data-driven insights to optimize pipeline contributions.

KEY RESPONSIBILITIES
  • Partner with Marketing, Sales, and Customer Success leadership to identify top target accounts and define objectives that drive revenue growth and enable customer success.
  • Autonomously develop and execute targeted, multi-channel ABM programs for key accounts. Collaborate closely with Sales and cross-functional marketing teams, applying a data-driven 'test and learn' mindset to optimize performance.
  • Represent the Campaigns team and work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise audience targeting through the appropriate channels.
  • Own, track, and measure program results, delivering insights to stakeholders across the business.
  • Define and implement scalable, repeatable processes to expand PagerDuty's ABM program across strategic accounts globally.

BASIC QUALIFICATIONS
  • 7+ years of previous B2B marketing or other relevant experience
  • 5+ years of experience in account-based marketing at a global-sized B2B SaaS company
  • Proven prior experience driving cross-functional collaboration with Sales to execute and optimize marketing campaigns
  • Successfully implemented data-driven programs with key measurements for success
  • Strong quantitative and analytical skills with an understanding of B2B marketing metrics and sales funnel

PREFERRED QUALIFICATIONS
  • CRM/marketing automation background, preferably Salesforce and Marketo
  • ABM tool experience - Demandbase preferred
  • Hands-on experience executing across web, email, and digital marketing channels
  • Highly organized and efficient with the ability to develop and execute against an evolving plan
  • Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders
  • Team player with the ability to work collaboratively and autonomously

The base salary range for this position is $114,000.00 - $172,700.00 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.

Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.

Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.

PagerDuty is a flexible, hybrid workplace. We embrace and encourage in-person working as an integral part of our culture. Both our employees and external research tells us that co-located collaboration strengthens connections, drives innovation, and accelerates learning.

This role is expected to come into our Atlanta office two times per week, so you can thrive in your new role and fully embrace being a Dutonian!

Hesitant to apply?

We encourage you to submit your resume even if you don't meet every requirement. We value potential and consider each candidate's full professional story. Whether you're exploring a career change or taking your next step, we look forward to reviewing your application. If this just isn't the right role or time - sign up for job alerts!

Where we work

PagerDuty operates a hybrid work model with offices in 8 major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. While we offer flexibility within our established locations, we cannot employ candidates residing in:

Location restrictions: Australia: Northern Territory, Queensland, South Australia, Tasmania, Western Australia
Canada: Alberta, Manitoba, Newfoundland, Northwest Territories, Nunavut, PEI, Quebec, Saskatchewan, Yukon
United States: Alaska, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Oklahoma, Rhode Island, South Dakota, West Virginia, Wyoming
Candidates must reside in an eligible location, which vary by role.

How we work

Our values guide how we support customers, collaborate with colleagues, develop products, and foster a culture of belonging. They define not just our actions, but what it means to be Dutonian.

People Leaders at PagerDuty are responsible for creating high performance environments that drive accountability. PagerDuty has four key dimensions that define our Leadership Impact: Lead Self, Lead the Team, Lead the Business, and Lead the Future. Each dimension has three associated competencies to give leaders a shared language for guiding their development, career, promotion, and succession planning discussions. Our Manager Expectations serve as a practical guide for managers to understand their responsibilities, prioritize their efforts, and drive engagement and performance.

What we offer

As a global organization, our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site.

Your package may include:
  • Competitive salary
  • Comprehensive benefits package
  • Flexible work arrangements
  • Company equity*
  • ESPP (Employee Stock Purchase Program)*
  • Retirement or pension plan*
  • Generous paid vacation time
  • Paid holidays and sick leave
  • Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
  • Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*
  • Paid volunteer time off: 20 hours per year
  • Company-wide hack weeks
  • Mental wellness programs

*Eligibility may vary by role, region, and tenure

About PagerDuty

PagerDuty is a digital operations management platform that provides reliable notifications, automatic escalations, on-call scheduling, and other functionality to help teams detect and fix infrastructure problems quickly. The company's platform integrates with over 350 third-party tools and services, including AWS, Slack, and Zoom, and is used by over 14,000 organizations worldwide. PagerDuty was founded in 2009 and is headquartered in San Francisco, California.
Learn more about PagerDuty
Size
950 employees
Market Cap
$2.3 billion
Industry
Net Income
-$57.2 million
Founded
2009
Revenue
$200.2 million
NASDAQ

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