Sanity is looking for a strategic, data-driven ABX Director to design and lead our account-based experience programs for enterprise. You'll orchestrate personalized, cross-channel programs that generate and accelerate pipeline across enterprise target accounts - from first touch to closed-won - while building a tight feedback loop between marketing and sales.
What you would do:- Team leadership: Build, lead, and develop a world-class ABX team - setting clear goals, fostering a culture of experimentation, and ensuring the team has the skills, tools, and support to deliver pipeline impact at scale
- Multi-channel programs: Architect and execute personalized 1:1, 1:few, and 1:many programs across events, digital, direct mail, email, and paid that deliver tailored experiences at every stage of the account journey
- Sales & marketing alignment: Build shared account plans, run joint account reviews, and ensure sales has the plays, content, and intent signals to act
- Buying committee engagement: Drive personalized outreach to enterprise buying committees, securing meetings and building relationships with the right stakeholders across target accounts
- Measure and iterate: Own ABX performance reporting across pipeline influence, account engagement, stage velocity, and expansion revenue
About you:- Location: US-based (Bay Area preferred)
- 8+ years in B2B marketing with at least 5 years leading ABM or ABX programs targeting enterprise accounts at a developer tools, SaaS, or technical platform company - including experience managing and scaling a team
- Proven track record of building pipeline and influencing revenue through account-based programs - you can point to specific metrics that improved because of work you led.
- Deep fluency with the enterprise buying process: multi-threaded stakeholders, long sales cycles, and complex procurement.
- Strong understanding of ABX technology and the martech stack (Demandbase, Salesforce, intent data platforms, etc).
- Exceptional ability to build trust with sales leadership and AEs - you're seen as a partner, not a support function.
- Data-driven and analytical: you build measurement frameworks before campaigns launch, not after.
- Strong cross-functional communicator and project manager - you can rally content, design, demand gen, and RevOps around a coordinated account plan.
What sets you apart:- Experience marketing developer tools, content platforms, or technical infrastructure to enterprise engineering and digital teams.
- Familiarity with AI-powered content workflows and how to position them to enterprise buyers.
- Track record of scaling ABX from a pilot program to a full go-to-market motion.
- Experience building executive engagement programs (roundtables, exec dinners).
- Hands-on experience building intent-based segmentation and trigger-based plays.
What we can offer:- A highly-skilled, inspiring, and supportive team
- Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth
- A global, multi-culturally diverse group of colleagues and customers
- Comprehensive health plans and perks
- A healthy work-life balance that accommodates individual and family needs
- Competitive stock options program and location-based salary
