Harrison and Star

22010-Associate Director, Growth Analytics

Harrison and Star$110K — $140K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in marketing or digital analytics, focusing on website performance.
  • Strong knowledge of digital marketing technologies such as ad servers and site-traffic partners.
  • Solid understanding of the paid media landscape and effective storytelling using data.
  • Ability to communicate complex concepts to a diverse audience.
  • No college degree required by Mediabrands.

Responsibilities

  • Develop client-specific measurement plans to drive campaign effectiveness.
  • Manage daily analytics workflow and outputs for clients.
  • Present actionable insights and recommendations to clients with team support.
  • Inform clients about emerging methodologies like digital optimization.
  • Guide junior members in crafting narrative-driven insights.
  • Collaborate with internal teams for a data-oriented approach in strategy and communications.
  • Identify opportunities to better meet client needs through Client Advice & Management.

Benefits

  • Medical and dental coverage.
  • 401(k) plans.
  • Flexible spending options.
  • Life insurance and disability coverage.
  • Employee discount program.
  • Employee stock purchase program.
  • Paid family benefits.
Full Job Description
Agency:
Omnicom Media

Job Function:
Data and Analytics

Job Subfunction:
Data Science and Analytics

Job Description:
Position Summary

Your role is to assist with and be a key analytics POC. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and helping to guide the team managing all deliverables for the client.

Responsibilities

Development of client-specific measurement plans
Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics
Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights
Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution.
Help guide junior members on story-board/narrative to provide rich insights
Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships.
Work with Client Advice & Management to identify opportunities to better support client needs

Required Skills & Experience

5+ years of experience in marketing or digital analytics, primarily website performance
Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.
Strong understanding of paid media landscape and being able to articulate a clear POV of how different media channels can be used effectively to tell a data-oriented story
Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience
Mediabrands does not require candidates to have a college degree

Desired Skills & Experience

Knowledge of SQL a plus
Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)
Ability to delegate and oversee direct reports
Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
Excellent written, verbal communication and presentation skills
Strong time-management and organizational skills
Proven problem solving ability
Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
Nice to have:
Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, and/or Website Analytics (e.g. Omniture, Web Trends)

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

$110,000.00 - $140,000.00

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

About Harrison and Star

Harrison and Star is a healthcare advertising agency that provides marketing and advertising services to pharmaceutical and biotechnology companies. The company offers a range of services including brand strategy, creative development, digital marketing, and market research. Harrison and Star was founded in 1986 and is headquartered in New York, New York.
Learn more about Harrison and Star
Size
500 employees
Industry
Founded
1986
NASDAQ

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