Zwift is a fitness technology company that develops software and hardware products for indoor cycling and running. The company was founded in 2014 by Eric Min, Jon Mayfield, Alarik Myrin, and Scott Barger. Zwift's products include a virtual reality cycling and running platform that allows users to ride and run in virtual worlds, as well as a range of hardware products such as smart trainers and heart rate monitors. Zwift is headquartered in Long Beach, California and has operations in the United States, the United Kingdom, and Japan. The company's mission is to make indoor training more fun and engaging for athletes of all levels.