Purpose of Role
Leads the communication of a product's customer value proposition to the market by effectively executing the defined go-to-market strategy. Marketing Communication is responsible for gaining the input and expertise to deliver the intended awareness, consideration, trial, and repeat goals of a particular product or campaign. Marketing Communication is also tasked with elevating the Yamaha brand's equity with customers by delivering effective and compelling messaging to market.

Key Accountabilities Include

Ensures Marcomm strategy maps to the overall Division's and that Category Marcomm team members' activities are in alignment with the Division's goals
Drives growth across key brand dimensions including sales, market share, profitability, customer acquisition, and brand equity through effective campaigns
Ensures that Yamaha maintains a consistent brand image and product positioning in campaigns and communications
Ensures that the Marcomm budget aligns with the Division priorities and highest impact activities, and stays within guidelines
Drives the Yamaha go-to-market strategies for assigned products to create demand and preference for Yamaha products
Attracts, engages, and develops team members within the department

Primary Responsibilities Include

Oversees multiple go-to-market strategies and lead the communication of product/category customer value proposition to the market
Crafts category and product communication strategies and marketing initiatives
Crafts campaign plans and briefs for marketing initiatives, brief creative teams and provide feedback

Core Functional Competencies

Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
Market Understanding: Knowledge of market and Yamaha's position in it, as well as prospective customer base
Marketing Communication Integration: Integrate marketing communication campaigns across modes and channels
Marketing Plan Development: Define, organize, and manage marketing activities and resources to bring about successful execution of marketing campaigns
Marketing Strategy Development: Select a course of action to achieve marketing goals
Project Communication Management: Link people (including team members and stakeholders), ideas, and information throughout the project life cycle; include timely generation and collection of information along with its proper dissemination and archival process
Sales Alignment and Support: Align marketing work with, and support, sales efforts

Core Behavioral Competencies

Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
Customer Focus
Instills Trust
Drives Results
Manages Conflict
Develops Talent
Ensures Accountability

Qualifications
Ideal

Able to build cross-platform traditional, digital, and social marketing programs
Proficient in Microsoft Office with advanced PowerPoint and Excel skills
Demonstrates success in writing compelling creative briefs and leading a team of creative/media agency partners
Budget management

Preferred

Experience developing marketing strategies and communications with top consumer brands
Demonstrates experience leading traditional and digital channel strategies, and production processes, including print/digital advertising, digital/social/content marketing, trade shows, PR, and sales support tools
Experience collaborating across multiple geographies and cultures
Experience with creative development tools/software (Workfront, Wrike, Teamwork, Asana, etc.)
Demonstrates success in a high-volume, matrixed organization
People Management

Here's What We'll Bring

Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
Performance based bonus program
Robust employee wellness programs including free music lessons
Generous Wellness reimbursement program
Tobacco cessation reward program
Private concerts from award winning artists
Discounted hotel, travel, entertainment, and other attractions
Employee product purchase program
Casual dress
Vacation, sick-time and personal floating holidays
Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events
Inclusive and passionate culture
We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha

Compensation

The hiring range for this position is $121,000 - $133,300 annually + bonus and is dependent on location and experience. This is the hiring range and does not include the value of benefits. The hiring range does not reflect total earning potential over time.
Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.

Yamaha

1 Job Openings at Yamaha

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