Wheels Up is a private aviation company that provides membership-based access to a fleet of private aircraft. The company was founded in 2013 by Kenny Dichter, who previously co-founded Marquis Jet and sold it to NetJets. Wheels Up offers a variety of membership options, including individual, family, and corporate memberships. Members can book flights on-demand or in advance, and have access to a fleet of over 300 aircraft, including turboprops, light jets, midsize jets, and large-cabin jets. The company also offers a mobile app that allows members to book flights, manage their accounts, and access other features.