Varsity Spirit

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Varsity Spirit Corp. is an American organization that sells cheerleading and dance apparel, trains cheerleaders and dancers at educational camps and hosts cheerleading competitions. The company is best known for organizing and successfully staging large-scale cheerleading activities within the United States. It has origins which trace back to 1948. Since its founding, Varsity Spirit has been known for its involvement in the cheerleading industry to make it dynamic and popular. In 1980, it hosted the first cheerleading championship called the National High School Cheerleading Championship and as of 2015, three of Varsity Spirit’s national championships are televised on the ESPN Networks, including the National High School Cheerleading Championship, the National College Cheerleading and Dance Team Championship and the National Dance Team Championship. Select divisions are also aired live on ESPN 3. Varsity Spirit camps train 325,000 cheerleaders from colleges, high schools, middle schools, and all star programs at 1,500 camps sessions around the United States. In all, 475,000 cheerleaders and dance team members compete at Varsity Spirit events.