Varsity Spirit is a leading provider of cheerleading and dance team apparel, camps, competitions, and educational resources. The company was founded in 1974 and is headquartered in Memphis, Tennessee. Varsity Spirit serves more than 5 million athletes and coaches each year through its various programs and events. The company is committed to promoting school spirit, leadership, and teamwork among young people. Varsity Spirit is also a major sponsor of the National High School Cheerleading Championship and the National Dance Team Championship, which are held annually in Orlando, Florida.