Televerde is a business-to-business lead generation agency. Based in Phoenix, Arizona, the company was founded in 1995 by Ronald Bell and Charles Monroe. Televerde provides customer acquisition management through a variety of marketing services. Televerdes portfolio of services is focused on Demand Generation and Inside Sales specifically addressing the intersection of data, digital and dialogue in the marketing and sales pipeline. Services include Data Quality Analysis, Lead Nurturing, Marketing Automation, Sales Pipeline Solutions, and Teleservices. In early 2009 Televerde launched an “Integrated Nurture Solution.” The relatively new concept of “Integrated Nurture” differed from the established concept of “Integrated Marketing Communications,” in that the nurturing of a sales opportunity designed to meet a specific objective, with the intent to move that relationship along so that a business transaction can eventually result from it. Similar to the concept of integration when it comes to marketing, the idea is synchronization of techniques and movements powered by marketing automation to strengthen the relationship and achieve the desired outcomes. Techniques might include research papers, webinars, and on-going email or phone correspondence.