StockTwits is a social media platform designed for sharing ideas between investors, traders, and entrepreneurs. The company was co-founded by Howard Lindzon and Soren Macbeth in 2009. The company received the first annual Shorty Award in the 2008 finance category. Time magazine listed the company as one of their 2010 "50 best websites". The company was also named one of the "top 10 most innovative companies in finance" in 2012 by FastCompany. In June 2013, StockTwits had 230,000 active members. The idea for the company came from a 2008 blog post where Lindzon suggested that Twitter would be great for stocks and markets even though he once passed on the opportunity to invest in the company. Lindzon teamed up with Soren Macbeth to form the company in 2009. The company utilized Twitters application programming interface (API) to integrate StockTwits as its own "highly graphical platform of market news, sentiment and stock-picking tools." StockTwits utilized "cashtags" with the stock ticker symbol, similar to the Twitter hashtag, as a way of indexing peoples thoughts and ideas about a company and the stock. StockTwits received the first annual Shorty Award in the 2008 finance category.