Square Roots is an urban farming company that grows food in hydroponic, climate-controlled shipping containers. The company was founded in 2016 by Tobias Peggs and Kimbal Musk. Square Roots aims to bring fresh, locally grown food to urban areas and to empower young farmers. The company provides training and support to its farmers, who are mostly millennials. Square Roots has partnerships with local restaurants and grocery stores, and it also sells directly to consumers through its online store. The company is committed to sustainability and uses renewable energy sources to power its farms.