SpyFu is a search analytics company that provides competitive intelligence tools for online marketers. The company was founded in 2005 by Mike Roberts and Travis Prebble. SpyFu's flagship product is a keyword research tool that allows users to see which keywords their competitors are targeting in their online advertising campaigns. The company also offers other tools, such as a backlink analysis tool and a rank tracking tool. SpyFu has been featured in various media outlets, including The Wall Street Journal, Forbes, and Entrepreneur.